Mr. T, Burt Reynolds and Dennis Hopper have all signed up to deliver celebrity voice content for turn-by-turn driving directions in the Navtones car navigation system produced by Los Angeles-based Wanderlust Media and digital map and location content provider Tele Atlas, according to MSNBC. The idea behind Wanderlust’s new offering is to give drivers something a little different, explains CEO Will Andre. Mr. T not only guides, he also threatens: “Pay attention to what I’m saying,� he bawls. “Mr. T gonna get you there in one piece … you gonna be there safely, or else!� Andre says the celebrity navigation idea is part of the “the personalization of consumer electronics,� and he hopes the venture will be as popular as the craze for personalized ring tones for cell phones.
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