They got your attention and talking about it… Bottom line is… That’s all they want attention….

BTW – I love my BMWs….

and i dont know why some of you are comparing bmw to chevy or ford. hah yeah im sure bmw is ford and chevy’s main concern. let ford and chevy deal with the imports.

lets see my mom has had her 3-series since 2000 and has had no problems with it what-so-ever. my parents aren’t rich nor stuck up.

I have a ton of respect for BMWs, but… they’re not for individualists anymore.

Who do people compare BMW to that has a parent company? Mercedes-Benz?

Anyways, this advertisement is aimed at richer people who wish to stand out.
“such as building our vehicles with 50/50 weight distribution for superior handling and control, despite the fact that it costs more to build them that way.”

For many Americans, low cost and big decent car is good. Can the BMW 3 series outsell the Chevy Impala? I think not.

1. #23, what does double digit sales have anything to do with build quality, speed, and aesthetics? The fact that lemmings follow the supposed holy grail means nothing. I should get a tatoo because it’s “cool”. Blindly, to some degree, choosing a car based on image (and you’ve all lost the point of this discussion which was the stupid marketing tactic, which will work for the lemmings) is WRONG.

2. #24, yes, UNDERBUILT German engineering, that’s what I wrote. You seem to ignore that these cars are considered, for most, luxury cars. And when someone spends this kind of money … sorry, when someone responsibly spends this kind of money, build quality should be at least, if not far better, than a Hyundai, which is about half the value.

Nobody brought up the 300 as a vehicle to compare, but it is far cheaper, so I wouldn’t even discuss it, other than to say it would be interesting to see how many issues it has versus the BMWs in terms of repair. Bring up something like, say, a G35 and this discussion would take on a whole other dimension.

#24, ABSOLUTELY no anti-German anything. But I am anti overpay, underreceive in looks, quality and speed. This has nothing to do with any specific car company, although the example of GM during the past couple decades is reason for their present doldrums. You reap what you sow.

One example, and I’m not biased towards any company … the G35, and this discussion would be better 2 years from now when the new model is fully evaluated.

Anyway, back to the point of all this … the marketing campaign (please read the top of this page) is a failure and a waste of time … although it will work for the blind, image-conscious lemmings.

you make it sound like BMW is GM…come on now

As far as their advertisement, it’s just that, an advertisement. By no means is it canon. People drive what they like to drive. As far as convincing others to try a different car, heck, all car companies do it. Real enthusiasts respect performance cars for what they are, and aren’t so brand-specific that they think their particular manufacturer is the be-all end-all of all cars ever. Respect for any other manufacturer or enthusiast is what the automotive experience should be about. Yes, I drive a BMW, but does that mean I think they’re the only cars that should be on the road? No. I respect what Chevy has done with the ‘vette, what Porsche has done with their myriad of sports cars, what Ford has done with the GT and tuned ‘stangs, what Dodge has done w/ their SRT series, and so on.

http://www.leftlanenews.com/2006/05/02/april-us-car-sales-roundup/

If this marketing campaign can claim independence and the ability to say “no”, they can then tell their bean counters, “NO”, and build a better product – one worthy of taking a large sum of money from my pocket.

The problem, as a result, is a car even MORE expensive than it already is.

I won’t even bring up the looks department.

Comment by Nobody

Um, what do you mean by that?

And I think this philosophy filters through to Mini and Rolls (to some degree).

Image, unfortunately, is about perception, not fact. So those who want to fit in and who believe BMW is EVERYTHING will be swayed. I will not be. Much like M-B used to be quality 2 decades ago, they too have fallen to sub-par status. Won’t touch that either.

BMW is not top of the top … it’s what YOU believe, not what I believe. You are blindly following the image.

Not the best build quality, not the best looking, not the fastest … so what the hell are they doing charging the most?

Really, who is it pointed at? I won’t buy overpriced, unattractive, underbuilt German engineering. Like “Nobody” posted, until they get their quality up to snuff, I don’t care what marketing CRAP they put out.

What a waste of a news release.

Certainly not at choleric people like you.