2012 Ford Focus Sedan

Basic Specs

Base Price $16,500
Drivetrain Front Wheel Drive
Curb Weight (lbs) 2907
City (MPG) 26
Hwy (MPG) 36
Horsepower 160@6500
Torque (lb-ft) 146@4450
Wheelbase 104.3
Length (in.) 178.5
Width (in.) 71.8
Height (in.) 57.7

Ford has fully redesigned the Focus for the latest generation, doing away with the coupe model and ushering in a brand new sedan, five-door hatchback and even an all-electric model. Looking at this new sedan from the outside - and especially from the inside - should make it clear that this was a total remake intended to bring Ford's C-segment car upmarket.

To achieve that, Ford gave the sedan a more sophisticated, upscale and sporty look than the budget-minded model it replaced. The automaker also packed the sedan with available smart features and technologies such as active park assist, Sync, MyFord Touch, HD Radio with iTunes tagging, torque vectoring control, a rear-view camera and keyless intelligent access with push-button start. Ford hopes that technologies such as these will help buyers move from either larger and typically more equipped vehicles, or even luxury vehicles into the more economical and compact Focus sedan.

Inside the Focus, Ford has updated the materials and design language to provide a much more upscale feel and layout. Materials, although not all soft-touch, are certainly more finger-friendly than the outgoing model. Design language also appears to follow the trend of upcoming Ford products for the North American market – especially true in the dash with the future fleet-wide integration of MyFord.

Only Focuses equipped with the Super Fuel Economy (SFE) package and a six-speed automatic transmission will be rated at 40 mpg on the highway and 28 mpg in the city. Models equipped with the smooth-shifting manual transmission, although nearly a second quicker in the zero-to-60 mph sprint than those with the automatic, return lesser mileage: 26 mpg in the city and 36 on the open freeway. With the normal automatic, the Focus is rated at 28/38 mpg, while adding the SelecShift function (which allows the driver to manually switch gears) reduces those figures to 27/37 mpg.

Pricing structure
The 2012 Focus Sedan S starts at $16,270 plus a $775 destination charge. While one would think the base price would be higher than the outgoing model, it is actually a few hundred dollars lower - at least for the base S sedan.

The Focus Sedan's price is spot on with the competitive Chevrolet Cruze ($16,275) but $820 more than a Mazda Mazda3 or Toyota Corolla ($15,450) and $465 more than a Honda Civic ($15,805).

At first glance, the price premium might seem a bit surprising, but Ford is intent on taking its Focus a little more upmarket than the competition and justifies the price premium with additional content and strong driving dynamics.

Trim level breakdown
Ford offers four trim levels (S, SE, SEL, Titanium) on the sedan and a slightly different four trim levels on the hatchback (SE, SEL, Titanium, ST).

The S Sedan is intended to offer buyers the ability to go a size larger than the Fiesta by minimalizing features and cost. As a result, the S Sedan has only one option: an automatic transmission.

At $17,270 for the Sedan SE, the Focus gains 16-inch steel wheels with hubcaps, body-colored mirrors and door handles, fog lamps, automatic headlamps, MyKey, floor mats, steering wheel audio controls and power rear windows (power front windows only are standard on S sedans) over the base S model.

SEs also offer a handful of options: SE Convenience Package which adds cruise control, map lights and an alarm for $345, Sync/MyFord and a six-speaker stereo for $735, or Sync, Sirius Satellite Radio and the SE Convenience Package can all be grouped for $1,235. An automatic transmission, power moonroof, heated cloth seats and a few styling packages are also optional.

SEL models add an automatic transmission, four-wheel disc brakes, alloy wheels, door mirrors with integrated turn signals, six speakers, Sync, leather-wrapped steering wheel, automatic climate control, split-folding rear seats, one-touch windows, Homelink and an alarm for $20,270.

Options include a $995 Sony audio system and a $1,395 Premium Package (leather seats, power driver’s seat, rain-sensing wipers, 17-inch wheels, reverse sensing, auto-dimming rearview mirror and rear armrest). A moonroof, heated seats, navigation and some appearance packages are also available.

The range-topping Focus Titanium ($22,270) adds to the SEL 17-inch wheels, a styling kit, a sport suspension, push-button start and keyless access, a center touch screen, Sony audio and sports seats. Options include a $1,295 Premium package identical to that on the SEL (minus the alloy wheels), a moonroof, heated seats, navigation, a performance-oriented handling package and some appearance packages.

A manual transmission is not available on SEL or Titanium models.

Driving characteristics
Ford has updated the multi-link control blade rear suspension and isolated the front and rear subframes in an effort to improve handling and ride quality. Ford says its European driving dynamics specialists paid special attention to enhancing the vehicle’s stability and agility with the introduction of an advanced Dynamic Cornering Control system – designed to use torque vectoring techniques to distribute power in a way that can reduce understeer, improve traction and provide better turn-in.

Ford has also added the Electric Power Assist Steering system,. The EPAS system helps to reduce the effort required during low-speed maneuvers such as parking, but tightens up to provide a more precise and natural feel at higher speeds.

Updated powertrains
Ford stuck with a 2.0-liter four-cylinder engine for the all-new Focus, but the latest engine is vastly improved and features a combination of Twin Independent Variable Camshaft Timing (Ti-VCT) and direct injection. Ford says these changes increase power over the previous 2.0-liter Duratec by more than 20 horsepower while providing more than a 10 percent gain in fuel economy.

Total horsepower is now rated at 160 horsepower and 146 lb-ft of torque. This technology-packed powerplant comes mated either to a five-speed manual transmission or a six-speed PowerShift automatic.

The PowerShift dry dual-clutch six-speed automatic marks the second application for Ford's newest transmission, following its introduction in the smaller Fiesta. This transmission can reduce fuel consumption by as much as 9 percent when compared to the outgoing four-speed automatic transmission.

Safety measures up
Like its Fiesta stablemate, the new Focus makes extensive use of high-strength, ultra high-strength and Boron steel for added rigidity and crash performance. Ford says that the torsional rigidity is increased by 25 percent compared to the outgoing model thanks to the stronger steel.

Ford also says that 55 percent of the body shell, and over 26 percent of the Focus’ structure is formed with ultra-high strength and Boron steel, helping to reduce weight and provide more safety over traditional steel.

Key Competitors
The compact segment is more crowded and competitive than ever before, with capable rivals to the Focus sedan including the value-laden Hyundai Elantra and the Chevrolet Cruze, which offers a surprisingly refined interior. The perennially strong-selling Honda Civic sedan is also a viable option.

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    • General
    • Body Style: Sedan
    • Size: Compact
    • Market Segment: Standard
    • Weight: 2907 lbs
    • Exterior
    • Length: 178.5 in.
    • Width: 71.8 in.
    • Height: 57.7 in.
    • Wheelbase: 104.3 in.
    • Ground Clearance: TBD
    • Front Track: 61.2 in.
    • Rear Track: 60.4 in.
    • Weight Distribution: TBD
    • Drag Coefficient: TBD
    • Interior - General
    • Seats: 5
    • Passenger Volume: 90.7 cu. ft.
    • Cargo Volume: 13.2 cu. ft.
    • Cargo Volume (Seats Folded): TBD
    • Interior - Front Row
    • Volume: TBD
    • Leg Room: 41.9 in.
    • Head Room: 38.3 in.
    • Shoulder Room: 55.6 in.
    • Hip Room: 53.9 in.
    • Interior - Second Row
    • Volume: TBD
    • Leg Room: 33.2 in.
    • Head Room: 38.0 in.
    • Shoulder Room: 53.7 in.
    • Hip Room: 52.7 in.
    • Propulsion
    • Fuel Type: Gas
    • Engine Type: 2.0L I4
    • Power: 160 hp @ 6500 rpm
    • Torque: 146 lb-ft @ 4450 rpm
    • Transmission: 5-Speed Manual
    • Highway Fuel Economy: 36 mpg
    • City Fuel Economy: 26 mpg
    • Forced Induction: None
    • Direct Injection: Yes
    • Chassis
    • Layout: Front Wheel Drive
    • Front Suspension: Strut-Type
    • Rear Suspension: Multi-Link
    • Wheels
    • Front: 15" Steel
    • Front Tires: 195/65R15 BSW
    • Rear: 15" Steel
    • Rear Tires: 195/65R15 BSW
    • Trailering & Hauling
    • Trailer Weight: TBD
    • Payload:
    • Tongue Weight: TBD

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    Step 2 - Options

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    Packages

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      Equipment Group - 100A

      • Interior Features:
      • Cloth front bucket seats with 4-way manual driver's seat, 2-way manual passenger seat and 2-way adjustable head restraints
      • Folding rear bench seat with 3 removable head restraints
      • Manual climate control
      • Air filtration system
      • AM/FM single-disc CD player, MP3 capable with 4 speakers, audio input jack and speed-sensitive volume control
      • Full-floor center console with storage
      • Rear coat hooks
      • Power door locks
      • Dome lamps, front, rear and cargo compartment
      • Front door storage bins
      • Tilt and telescoping steering wheel
      • Sunvisors, driver and front passenger
      • Power front windows with driver one-touch down
      • Front 12V powerpoint Power and Handling:
      • 2.0L Ti-VCT direct-injection I-4 engine
      • 5-speed manual transmission
      • Mini spare tire
      • MacPherson strut independent front suspension
      • Control Blade independent rear suspension with stabilizer bar
      • Front disc/rear drum Anti-lock Braking System
      • 15-inch Steel wheels with wheel covers Exterior Features:
      • Door handles, black
      • Grille, black
      • Rocker moldings, black
      • Power mirrors, black, manual fold
      • Exclusive Integrated blind spot mirrors
      • Quad-beam halogen headlamps
      • Fixed intermittent windshield wipers
      • Rear window defroster
      • Class-Exclusive Easy Fuel Capless Fuel Filler Safety:
      • Height-adjustable front safety belts
      • Safety belt pretensioners
      • Child safety door locks, rear
      • LATCH, lower anchors and tether anchors for child safety seats
      • AdvanceTrac electronic stability control
      • Tire Pressure Monitoring System
      • Remote keyless entry
      • SecuriLock Passive Anti-Theft System
      • Dual-stage front airbags
      • Front-seat side-impact airbags
      • Safety Canopy side-curtain airbags (first and second row)
      • Belt-Minder front safety belt reminder
      • 3-point safety belts at all seating positions

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    Exterior Options

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      Keyless Entry Keypad

      • Conveniently unlock your vehicle without your key or keyless entry remote. No wiring necessary - programmable, backlit keypad with black textured finish tunes to the same frequency as your transmitter. No-drill installation. Available for vehicles equipped with factory remote keyless entry.

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      Exterior Protection Package

      • The Exterior Protection package includes:
      • Rear Bumper Protector
      • Splash Guards (Molded, Front & Rear)

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      Focus Graphic Package

      • Make your Focus look fast...and fantastic. Personalize your car's sides with this cool kit. Available for the Focus Sedan and 5-Door. Dealer installation recommended.

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    Wheel Type

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      15" Steel Wheels with Covers

      • 15-inch Steel wheel cover. Standard on S.

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    Interior Options

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      Stainless Steel Door Sill Plates

      • Extra-special effects for your vehicle every time you enter and exit. These available stainless steel sill plates spell out the vehicle name. Front door sills only. Dealer installation recommended.

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      Cargo Area Protector

      • The available durable, lightweight tray is molded to the contours of your vehicle. Raised lip helps contain spills. Installs and removes easily.

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      Cargo Management Package

      • Package includes:
      • Cargo net - Keep packages and other loose items from spilling in your vehicle. The black netting stretches easily over bulky items and the soft braided cording won't scratch painted surfaces. Corner hooks attach to existing rings (or install those provided) in vehicle's cargo area.
      • Soft cargo organizer - Premium-grade woven-polyester organizer is laminated for water repellency and mildew resistance. Pop it open - sturdy compartments with rigid bottom help keep groceries and various other items in place, minimizing topples and spills.

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    Radio Type

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      AM/FM Single CD/MP3 Capable Radio

      • This standard audio system features an AM/FM stereo, single CD player and MP3 capability.

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    Seat Type

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      Cloth Bucket Seats

      • First-row cloth bucket seats have adjustable headrests for optimal comfort.
      • Automatic transmission shown.
      • S model shown.

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    Exterior Accessories

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      Side Window Deflectors

      • The available deflectors help keep out the snow or rain so you can crack open the window and let fresh air in. These durable, smoke-colored acrylic deflectors feature self-stick adhesive for easy installation. Packaged in a four-piece kit.
      • Dealer accessory prices do not include installation or painting which may be required for particular items. See additional disclosures.

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      Hood Deflector

      • The available hood deflector provides excellent protection for the front edge of your hood and complements your vehicle's lines. Easy to install.
      • Dealer accessory prices do not include installation or painting which may be required for particular items. See additional disclosures.

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    Interior Accessories

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      Soft Cargo Cooler Bag

      • The available, flexible soft-sided cooler bag is the ideal companion for getaways - or for any time you go to the store - keeping refrigerated foods and beverages chilled and heated items warm. It comes with a zippered top and an adjustable carrying strap, and it's lightweight, collapsible and easily cleaned.
      • Dealer accessory prices do not include installation or painting which may be required for particular items. See additional disclosures.

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      All-Weather Vinyl Floor Mats

      • The available heavy-duty black all-weather vinyl floor mats feature deep grooves and raised ridges to catch and hold snow, slush and mud while protecting your vehicle's carpeting. Nibbed backing and driver's-side positive retention help keep the mats in place. This available four piece set includes front and rear mats, with logo on the front mats.
      • Dealer accessory prices do not include installation or painting which may be required for particular items. See additional disclosures.

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      Soft Cargo Organizer, Large

      • The available handy, premium-grade woven-polyester, soft-sided large folding cargo organizer is laminated for water repellency and mildew resistance. Four sturdy compartments and a rigid bottom help keep items in place. Cleans readily; store flat.
      • Dealer accessory prices do not include installation or painting which may be required for particular items. See additional disclosures.

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      Soft Cargo Organizer, Standard

      • The available premium-grade polyethylene black cargo organizer comes with a removable, adjustable divider system for separating items. Also helps protect vehicle interior from spills.
      • Dealer accessory prices do not include installation or painting which may be required for particular items. See additional disclosures.

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      Ash Cup/Coin Holder

      • Designed to fit in cup-holders, the available ash cup/coin holder includes a lid to keep ashes or spare change in place. It's constructed of a durable thermoplastic and removes easily for cleaning.
      • Dealer accessory prices do not include installation or painting which may be required for particular items. See additional disclosures.

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