Maserati is an Italian luxury automaker owned by Fiat. Since its return to the U.S. market in 2002 after an 11-year hiatus, Maserati has produced exclusive grand touring cars, although the brand hopes to substantially increase its sales volume in coming years by introducing sedan and crossover models aimed at more mainstream premium buyers.
The brand was established in 1914 by the four Maserati brothers,...
all of whom shared a passion for motor sports that led to the successful campaigning of early Maserati models in a multitude of different races. Maserati has been distinguished since its inception by a distinctive trident emblem, which is thought to have been inspired by the Fontana del Nettuno statue in the Maserati brothers home city of Bologna, Italy.
The company changed hands many times over the years before eventually being purchased by Italys Fiat, which initially paired the company with Ferrari before aligning it with Alfa Romeo in 2005.
Maserati currently offers a range of models based on the GranTurismo coupe/convertible and the Quattroporte sedan. Both cars reflect their country of origin with stylish, Italianate flourishes inside and out; their vibrant details and playful characters stand in direct contrast to the somewhat cold, stern nature of their Teutonic rivals.
A new addition to Maseratis range recently arrived in the form of the Ghibli, a midsize sedan positioned beneath the Quattroporte and intended to take on rivals like the BMW 5-Series and Mercedes-Benz E-Class. Midsize and compact crossovers models tasked with bringing new buyers into Maserati showrooms will also launch in the near future.