By Leftlane Staff
Tuesday, Sep 27th, 2005 @ 12:13 pm

Cadillac ’s next-generation Escalade has been dubbed (pardon the pun) the “King of Bling” by company insiders. The new 2007 SUV hopes to further the brand’s hip-hop popularity and is expected to be unveiled in January. During the development phase of the vehicle, GM reportedly recruited about 30 influential actors, athletes, and musicians for feedback on design concepts. Rapper Xzibit, host of MTV’s hit car-customization show Pimp My Ride, was among the celebrities consulted. “Pop culture has embraced this vehicle, and we wanted to talk to the attendees as consumers,” says Jim Van Kirk, marketing manager for Escalade. “Only a handful of vehicles could attract this kind of attention.” Another celebrity event is rumored to be in the works for the 2008 CTS sedan.

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