The National Hockey League and Honda have announced a partnership that will see the Japanese automaker’s products as the official vehicles of the NHL. The three year agreement will include television and Internet sponsorship as well as participation at NHL events like the All-Star Game across the United States and Canada.
Honda will gain signage at games and on television and Honda vehicles will be on display at select games across the country. It’s unclear how the partnership will affect Ford ’s existing sponsorships with the NHL.
Honda has been involved with the NHL since 2006 when it became the presenting sponsor of the Honda Center in Anaheim, California, home of the Anaheim Ducks team.
