The 2009 North American International Auto Show in Detroit has become quite the drama of late thanks to significant downturns in the automotive market, but a final piece of the puzzle seems to have emerged this morning. Nissan , which pulled out of the Detroit show last month, will apparently now have a no-frills presence funded by its local dealers at the event.
Doug Fox, co-chairman of the show and principal of Ann Arbor Nissan – located in the import-friendly town of Ann Arbor, about an hour from downtown Detroit – confirmed to the Wall Street Journal that some Michigan dealers will fund a simple display at the show.
The space was already paid for, Fox said, so it was simply a matter of bringing some cars to the show and setting them up.
“We’ll let the cars be the stars,†said Fox. The display will have a “a clean open look†much like the General Motors and Chrysler displays at last month’s Los Angeles Auto Show. Those displays were heavy on cars and light on elaborate stands, marketing material and fleshy models.
