By Drew Johnson
Wednesday, Aug 8th, 2007 @ 11:30 am

After a Canadian Federal Court of Appeal ruling between Nissan and BMW , Nissan will once again be able to use the letter ‘M’ in its Infiniti brand’s Canadian advertising campaign. The ruling comes just months after BMW won an injunction to stop Nissan from using the letter. The judgement was overturned because BMW could not successfully prove a trademark infringement.
BMW says the issue does not lie with the use of ‘M’ for the Infiniti M35 and M45 models, but rather with a Canadian ad that uses the tag-line, “the M is coming.” According to Canada’s National Post, BMW claims the use of the letter confuses its brand with the “inferior and more modestly priced” Infiniti brand cars. BMW’s only recourse is to petition the Supreme Court to hear the case or to reach an agreement with Nissan.

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