Nissan ’s boxy Cube, which goes on sale officially today, will be launched with an innovative marketing campaign that will encourage audiences to send a text message to a shortcode number in order to access a “Mobile Hub” with downloadable wallpapers, videos, music, ringtones and even an iPhone application.
Though we’ve seen iPhone applications used to market new cars before, Nissan promises the “Cube Party Roundup” will be a little different. Up to eight players can join in on the mission-based application that simulates driving the Cube on the way to a party. Eventually, Nissan will launch a Facebook “Cube Party Roundup” that will allow users to tell their friends about upcoming events.
The Cube goes on sale today, though the “Mobile Hub” won’t be launched until May 15 and the iPhone and Facebook applications won’t be available until early June.
