Just days after announcing that the automaker would skip both the Chicago and Detroit auto shows in the upcoming months, Nissan now says that it plans to maintain a dealer-supported presence at the Chicago show in February, but it will still bow out of Detroit’s North American International Auto Show in January.
“After a careful review of this decision with our North Central Region management and our Chicago dealers, we have found a way to maintain a presence at the Chicago show through our dealers,†Nissan said in a statement. “The decision outlined for Chicago does not affect our decision to withdraw from the 2009 North American International Auto Show.â€
Nissan ’s Alan Buddendeck, a vice president of corporate communications, told the Detroit Free Press that there are no discussions going on with its Detroit-area dealer network. Nissan dealers will maintain a small presence at the Detroit show regardless, though the extent of the display has yet to be revealed.
Nissan said that the decision to pull out of both shows – and now to be at Chicago only with the help of its dealer network – is a major money-saving initiative.
