Nissan was one of only a handful of automakers that posted healthy sales despite $4 a gallon gas earlier this year, but the subsequent economic downturn has eliminated those gains, with the Japanese automaker poised to report an annual operating loss.
An inside source revealed to Automotive News that Nissan is planning to publicly cut its financial forecast later this month. An exact figure has yet to be revealed, but it is believed that Japan’s number three automaker will post its first operating loss since Carlos Ghosn took over as company CEO in 1999.
Like its cross-country rival Toyota, Nissan has been hit with the perfect storm of collapsing sales and an ever-stronger yen. “The yen is climbing, the U.S. economy is worsening at an unprecedented pitch, and structural changes in the car industry mean the pie will grow smaller and smaller for some time,” Tatsuya Mizuno, analyst at Fitch Ratings, told Automotive News. “I would not be surprised to see Nissan fall into the red.”
During the month of December, Nissan saw its U.S. sales fall by 31 percent, with a similar drop off expected for January. Although no final figure has been decided on, Nissan could be facing an operating loss totaling in the double-digit million dollar range.



01/15, 1:56 PM
posted by:
Impulsive
That loss wil continue to grow with UGLY designs being forced onto consumers in a horrible economy.
They could have chose to come out least hurt but they decided to exacerbate the problem … you deserve it.
01/15, 2:00 PM
posted by:
coolguy8157
Designs were way better than Honda..but the economy hurt pretty much every auto maker not just Nissan
01/15, 2:48 PM
posted by:
hangonbig3
Impulsive….think before you type….then search for somebody to hang with you that has some taste.
01/15, 2:48 PM
posted by:
orangecones
Nissan has had some of the BEST designs in the last few years. The one company that has some balls to be sporty and interesting. Honda and Toyota have been putting out nothing but snooze-mobiles recently which are about as fun to drive as they are to look at. This is why Nissan has been doing so well. When Ghosn took over, his goal was “stop chasing Toyota for glory, create a design people will like and they will come”.
A shame about the drop, but it was only a matter of time at this point anyway.
01/15, 3:47 PM
posted by:
hangonbig3
Hey Impulsive…Why dont you hang with orangecones so you can absorb a little intelligence.
01/15, 3:50 PM
posted by:
Impulsive
‘hangonmybigsausage’, I think at another level than you and losers like you … I post OBJECTIVE FACTS, dufus.
I know you’re too dumb to understand so I’ll really dumb it down for you and any other writeoff … Nissan could have come out of the turmoil least hurt had they come out with really good looking vehicles. Unfortunately, they decided, like your unfortunate mother, to produce aesthetic bombs. With head and taillights that look to be born in Chinese art classes, the script is written, much like your life.
Sure, Honda and Toyota produce worse design right now. That’s already a given.
01/15, 4:02 PM
posted by:
sakio327
Obviously Impulsive is not of the right mind. The GT-R, 370Z, FX and G37 are great looking cars. Boring they are not.
01/15, 4:39 PM
posted by:
SGIOctane2
sakio, looks are subjective, and the GT-R is a horrid looking car, and so is the FX.
01/15, 5:14 PM
posted by:
Borat
I think that Nissan benefited tremendously from part-ownership by Renault (it was dead man walking 10 years ago with no plans for survival). Their designs look very fresh to us (in US), because you can see Renault forms underneath. Combined with original Japanese attention to detail and quality they do produce decent cars. And I agree that looks are subjective. The consumer decides what is pretty and what is not.
01/15, 5:17 PM
posted by:
hummah
For the $ I think Nissan has some of the best autos out there. The VQ engine is worlds away from most other V6s out there. I mean come on, for 25 grand you can have a V6 Altima with a 6speed manual which looks pretty good and freakin moves. Or you could buy a Malibu LTZ… whatever the hell that is.
01/15, 5:18 PM
posted by:
hangonbig3
Impulsive…Thanks for the Kudos on my sausage.
01/15, 5:22 PM
posted by:
Impulsive
Obviously ’sakio’ is a worthless tool. Every one of the vehicles you’ve mentioned is NOT attractive OBJECTIVELY. No one mentioned whether “boring” was part of the equation. Or did your mind wander into another thread while typing?
GT-R … nope, overdone.
370Z … nope, horrid headlights, taillights and front end.
FX … nope, just plain wacky.
G37 … nope, too soft, rounded and feminine.
Come on fools, step it up a hundred notches or so … you KNOW I’m right … just accept FACTS. At least you can sleep better knowing that your oh-so-loved Nissan isn’t the worst of the bunch … Honda and Toyota are in the basement for design … right now.
01/15, 5:23 PM
posted by:
zeegone
It is certainly true the GT-R and FX are cars that take a certain taste- but you can’t deny they’re awesome perfomance potential. To out run a new FX50 in the sport SUV segment means you would need to step up to a much more expensive AMG Benz or turbo Cayenne. And despite Nissan’s odd decisions on the GT-R’s tranny it’s still an awesome car for an insanely great price. Anything that can run with turbo Porsches, Ferraris, and vettes for under 100k is pretty darn impressive.
Impulsive, try not to be so touchy, why you such a hater anyway? Go drink a beer.
01/15, 6:27 PM
posted by:
Impulsive
The performance aspect was never in question, ‘zee’.
I hate bad design. I hate stupid people. I also hate stupid people with bad taste.
01/15, 6:39 PM
posted by:
sakio327
Impulsive, I’d have to say from the comments you made, you truly are a tool. Just what car do you think is well designed? the 2CV? the Le Car? Or maybe the Gremlin?
I have to agree looks are subjective, but comments like too feminine (the G37 too feminine, really?), overdone (WTF?) or too wacky doesn’t really say anything. Look, the Aztek was ugly. Everyone can agree on that. But to say say the Nissan’s are ugly based on silly comments is just plain dumb.
01/15, 7:14 PM
posted by:
zeegone
Nissan has continued to break new ground on their car designs while a Honda or Toyota will most of the time remain bland (except for the FJ of course). I guess there are just a bunch of stupid people with bad taste out there considering all those ugly Nissan sell so well. I think most of the people here consider performance their number 1 priority anyway- with Nissan designs are usually just a bonus as long as the cars are wrapped around any VQ motor. The 370z is an awesome performer but I will agree it’s design has not yet fully grown on me. The maxima was ugly to me at first as well but when I saw one on the road I thought it looked real cool, mainly because it was different and stuck out unlike most other cars our there.
Impulsive, by your stupid people bad taste comments I have to assume you are an extremely insecure fellow/lady so I feel a little sorry for you. You really should find another forum to annoy people on so the rest of us can talk about actual meaningful stuff.
01/15, 10:41 PM
posted by:
icering
I like Nissan, They have good reliability, designs, features, and rank good in just about every catagory. I have a 300z, Altima and Maxima and in the past Q45 and I30. They all run very well and because of that I will continue to purchase this brand ( and infiniti). Nissan has been very good to me. Another reason I like Nissan is the fact that all of there cars have ‘flavor’ You either hate it or love it, but one things for sure. Their cars aren’t bland or boring.
01/15, 11:04 PM
posted by:
Impulsive
’sakio’, quit before you look even more retarded. I post FACTS. Fools like you are meaningless in this world. Go back, read again the descriptions of those vehicles and COMPREHEND … FACTS are FACTS. Your stupidity is getting in the way of OBJECTIVE reasoning in that all you understand is “silly” comments. Typical of an underdeveloped brain.
‘zee’, the world is filled with average people who settle for average homes, average cars, average income, average intelligence. Those are the people who buy the vehicles mentioned. Anyone in their right mind with even the slightest OBJECTIVE judging ability can admit to my FACTS and decide whether they want to settle for mediocre or poor design. I for one will not pay money for subpar design and add to the litter on the roads. If everyone agreed to set a higher bar, the atrocious head and taillight assemblies on these Nissans, of late, would NEVER have been approved in the first place … and if they were, these things wouldn’t sell. As for “being different”, ummmmmmm, Ugly Betty is different but there’s no mistaking her for unattractive. Insecurity would manifest itself by agreeing with the average person and trying to fit in … I won’t settle for average, like you. But then, the world has its hierarchy and you’ve got to fit in somewhere right? Don’t be annoyed that you have mediocre taste … you’re in the majority … you make up the middle of the bell curve. So why don’t you tell me about some “meaningful” stuff, average guy? Entertain me.
01/16, 12:01 AM
posted by:
JC88
Impulsive you’re nothing short of a racist c*nt redneck douche bag moron. Objective reasoning would be that you are a total idiot so much so that they should imprison, torture and kill your parents for having such a sack of sh!t for a son/daughter/both?.
Please go kill yourself.
Thanks
01/16, 12:04 AM
posted by:
JC88
I just wanted to add that I thought that oilforGM guy was a loser and then I saw you commenting…
01/16, 8:52 AM
posted by:
zeegone
Annnnnnnnnnnnd yet another few brilliant comments by impulsive, good job. It’s pretty funny how much you are actually entertaining us. You are so obviously a very intelligent, most powerful, popular, distinctive, and wealthy man/woman with impeccable taste who impresses us all with your inciteful comments. Please, keep going as you are so well liked here.
01/16, 11:36 AM
posted by:
sakio327
Impulsive, read your own post. There’s not one fact in your comments. They’re all opinions, not facts. Try reading the dictionary for a definition of facts.
GT-R … nope, overdone. (Really, just what was “overdone” about it?)
370Z … nope, horrid headlights, taillights and front end. (Is Horrid a fact? I think that’s an adjective)
FX … nope, just plain wacky. (Wacky, now that’s a great Automotive fact….a personality is wacky, a design is not….OK, the Aztek was wacky…)
G37 … nope, too soft, rounded and feminine. (Feminine is not a fact, Much like being unsure of your masculinity to find any car other than the VW Cabriolet feminine.)
Dude, you are pathetic.
01/16, 1:17 PM
posted by:
Impulsive
‘JC’, you are an absolute writeoff … please kill yourself tonight before bed. I have friends … many colours, many nationalities … they know I’m not racist … so how do you come up with something so worthless and idiotic?
Oh, that’s right …. you are one of those in the bottom end of the bell curve … waste of a life.
‘zee’, am I entertaining you or am I counselling you on the real world and where you, unfortunately, fit in … I think it’s the latter … deal with FACTS and accept them.
’sakio’, you flamer … a G37 is a female salesperson’s car of choice. But since you don’t understand that criterion because you’re lack of OBJECTIVITY has clouded your judgement, you and your brethren in the lower echelons of society will continue living life oblivious to FACTS. It is a woman’s car now, accept it and move on.
Opinions are SUBJECTIVE. Like yours. Anyone can argue that any woman is attractive to them, eventhough they are OBJECTIVELY not. So you live your life believing your woman/car is attractive while some of us with taste understand that nature has a way of joining things for reasons beyond your understanding. Now go back AGAIN and AGAIN and try to understand how my descriptions are FACTUAL … maybe even ask for help from someone who is OBJECTIVE in their judgement … good luck with that though.
01/16, 1:19 PM
posted by:
Impulsive
“you’re” should be “your”
01/16, 1:33 PM
posted by:
dAVE mAN
“Opinions are SUBJECTIVE. Like yours.”
Right…… but your opinions are “fact”, right? Sure thing.
Anyway, I have a 06 Altima 3.5, and I love it so far. Great all around car for the price. I think Nissan makes great cars… just stay away from the QR25… that engine is a pile of crap.
01/16, 2:05 PM
posted by:
hangonbig3
Hey Impulsive…its the well hung one. Dont forget about me, I started it.
01/16, 2:49 PM
posted by:
zeegone
G37’s are awesome cars, it’s funny somebody with apparent eqsuisite taste would say they’re too rounded and feminine when they are actually an extremely tastefully designed car that also happens to be a great performer (and Nissan product). But I guess that just an opinion held by Car and Driver, Automobile, Road & Track, and Motor Trend but I mean who are they really?
I happen to work at a company with an Infiniti dealership. Most of our G37 customers are men actually and it is the car most sought after for demos and loaner cars, even for our salesmen who could choose M, FX, or QX models over the G’s.
Welcome back hangonbig3, just look what you started! hahah
01/16, 3:44 PM
posted by:
Impulsive
‘dAVE’, my OBJECTIVE opinions are FACT … that’s what you’re still having trouble with. The Altima wasn’t included in my critique … it’s all right.
Actually, ‘hangonmybigsausage’, the name wasn’t referring to you but if that made your day, great. It doesn’t matter who started anything … all that matters is that I post FACTS, OBJECTIVELY … and there are people who don’t like being offended and feel slighted when their taste is criticized. It’s natural and I absolutely understand. But the FACT remains that it is what it is and you all need to accept reality.
‘zee’, for the umpteenth time, I never brought up the issue of performance … are you that dumb? This is about the FACT that it is OBJECTIVELY a woman’s car now in design whether or not you or any other “customers” or “dealership employees” think or believe. Any of you can walk through a downtown city with a transvestite, if that’s your taste, but she/he/it is still a tranny. FACT is FACT.
01/16, 4:25 PM
posted by:
hangonbig3
Impulsive……I clearly appreciate your attempt to project to everyone in this forum that you are an out of work 8th grade english teacher, and if I had a dollar for every time you screamed “FACT, OBJECTIVE, OBJECTIVELY, and SUBJECTIVE” we could fix this economy we are in. Here is the bottom line: Nobody in this forum shares your “FACTS”, so please spread your terrorism to another forum that might actually care.
01/16, 4:26 PM
posted by:
zeegone
The subjective, objective, fact, and opinion in caps lock has gotten real old, especially since you really don’t know the distinction between any of those words. I bet you are one of those people that think if they say something louder and longer what they’re saying must be right even though it’s obvioiusly not. I don’t know why you’re bringing trannies in to this, we really don’t care to hear about your personal life.
Go bug another forum, you’re too petty and stupid for it. I’m out.
01/16, 5:30 PM
posted by:
Impulsive
You chimps are worthless … I , nor anyone WITH taste, care what you losers think. Keep buying your ugly vehicles and supporting mediocrity … that is what people in your stratum do. MORE fact. Deal with it.
01/16, 5:32 PM
posted by:
FireFly_RR
Of course beauty is in the eye of the beholder, but trying to say that your opinions are undisputed facts is just ridiculous.
Anyway, the new headlights and taillights design by Nissan may be different but I think it works on the new 370Z.
01/16, 7:18 PM
posted by:
Impulsive
Right …… by saying they’re “different”, then saying “it works”, you are even MORE worthless than those other chimps. You have ZERO taste in automotive design. It’s just another bottom-half of the bell curve opinion from another bottom-half nobody. More OBJECTIVE fact that you should deal with.