With the Paris Motor Show now over, the next big automotive gathering is the 27th Sao Paulo Motor Show that will open next week in Brazil. Once a minor event, the show has gotten bigger and bigger each year as automakers increasingly put a focus on the Latin American market.
Nissan has announced that it will travel to Brazil's largest city to debut an all-new concept car that was designed jointly by Japanese and Brazilian designers. Judging by the teaser images, the unnamed concept previews a two-door crossover that could be headed to production as a sportier alternative to the Juke.
The concept is finished in a striking shade of yellow that was not picked at random.
"When our designers arrived in Brazil to start work on the project, they loved the vibrancy and passion of the country but were a little surprised in the rather conservative colors of the cars on the streets… they all seemed to be monochrome – silver or black," explained Shiro Nakamura, the Senior Vice President and Chief Creative Officer of Nissan's global operations. "[The designers] have made sure our show car has a color that's as lively as the country."
The decision to debut the concept in Sao Paulo instead of Paris was not random, either, as Nissan is on a quest to grab a five percent share of the Brazilian market by 2014. To reach that ambitious goal, it will launch no less than eight new models before 2016.
A full set of details and more photos of Nissan's next concept will be available in the coming days.