Audi will use next month’s Geneva Motor Show to officially launch its all-new A4 allroad quattro, and it appears as though the German automaker chose that European venue with good reason. Per a new report, Audi has no plans to market the A4 allroad in the U.S.
Bradley Stertz , Audi’s head U.S. PR rep, revealed to KickingTires that there are no current plans to bring the A4 allroad quattro Stateside. Although Stertz admits the A4 allroad would find some “very loyal fans†in the United States, there simply isn’t enough demand for Audi to justify the costs associated with engineering a separate version to comply with strict U.S. emissions and crash standards.
The A4 allroad’s engine offerings also hinted that it might not be available in the U.S. Most Americans would expect at least a gas V6 in a vehicle of this caliber, but the A4 allroad’s loan gasoline engine choice will be a 2.0L four-cylinder.
The news comes as a disappointment for sure, but Audi isn’t off base with its decision. Only about 7 percent of A4 buyers opt for the Avant wagon body style, which translates into roughly 3,000 sales per year. Demand for the allroad would likely be even less – as it is a niche model that will command a higher price tag – so Audi is probably wise to leave it for the wagon-loving Europeans.
