By Drew Johnson
Monday, Apr 9th, 2012 @ 10:59 am
 
Reports of Audi selecting a location in Mexico for its first North American plant may have been a bit premature. The German automaker announced on Monday that it is still deciding on whether to build its future North American plant in Mexico or the United States.

Audi's denial of a Mexican location for its North American plant was sparked by an article published by German magazine Der Spiegel on Friday. The magazine claimed that Audi had settled on Mexico for its future plant location, citing no sources.

Audi spokesman Brad Stertz told Automotive News that locations in Mexico and the U.S. are still in play and that no decision will be made until Volkswagen's supervisory board meeting on April 18. "It still going to come down to discussion on the board level," he said.

Audi parent VW currently operates one plant in Mexico and will open the doors to a second in 2013. Mexico would give Audi a few key benefits, including access to growing markets in South America and savings related to an absence import duties. However, Michael Macht, VW's head of manufacturing, says the importance of a "Made in the U.S.A" tag can't be overlooked.