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October 2009: U.S. auto sales stabilize — is the worst over?

11/03/2009, 10:00 PM

By Nick Aziz

U.S. car sales were pretty weak throughout 2008, but it wasn’t until October of that year that bottom truly fell out (along with the rest of the economy). With figures for October 2009 now available, it appears sales are remaining stable, with some small increases and some small decreases — almost all of them within a narrow and stable band.

The good news is Ford and General Motors both reported healthy sales increases. GM’s sales totaled 177,603 vehicles, up 4 percent from last October, representing the company’s first year-over-year gain since January 2008. The numbers are even better when one looks at GM’s four remaining core brands. The four brands accounted for about 95 percent of GM’s retail sales, an increase of 10 percentage points compared to the prior year.

As for Ford, U.S. sales totaled 132,483, up 3 percent versus a year ago. Ford says its total market share was more than 15 percent — higher than a year ago and higher than its share in the first nine months of 2009. The Ford brand, which accounts for the majority of the company’s sales, was up 3.6 percent year-over-year. Meanwhile, Mercury reported a mere 1.1 percent decline, while Lincoln sales fell 9 percent. Ford’s Volvo division saw a substantial increase of 19.4 percent. Mazda, which is partially owned by Ford, sold 15,068 vehicles, a decrease of 8.4 percent versus October of 2008.

Unfortunately, it it’s not all good news for the Detroit Three. Chrysler sales plummeted 30 percent compared to October 2008 — the worst performance of any major automaker. The company sold 65,803 units and finished the month with 159,428 units in inventory, representing a 68-day supply. The company’s Jeep brand declined the most, falling 37 percent. The Chrysler brand followed with a decline of 36 percent, and the Ram brand reported an equally disappointing 32 percent slide. Dodge performed the best, reporting a drop of 22 percent.

Moving on to Japan’s big three automakers, Toyota reported October sales of 152,165 vehicles, a decrease of 3.5 percent from last October. The Toyota Division posted October sales of 132,663 units, a decrease of 5.8 percent from the same period last year. The Lexus Division reported October sales of 19,502 units, an increase of 15.5 percent over the year-ago month.

Honda’s sales declined 4.0 percent compared to October 2008. The Honda brand fell 3.6 percent, while the Acura division declined 7.0 percent. Overall sales totaled 85,502 units — 75,756 for Honda and 10,108 for Acura.

Combined Nissan and Infiniti sales of 60,115 units were 5.6 percent higher than October 2008 sales of 59,945 units. Nissan brand posted sales of 53,664 units in October, a 7.7 percent increase. Infiniti sales were 6,451 units, down 9.3 percent.

Subaru sold 18,169 cars, resulting in a 41-percent gain year-over-year. Mitsubishi’s sales were less impressive, down 37 percent year-over-year. Suzuki fared even worse, reporting a decline of 50 percent to just 1,745 units.

It might have been a relatively flat month for most Americans and Japanese carmakers, but it was a great one for the Koreans. Hyundai reported October sales of 31,005 units, a 49 percent increase compared with October 2008. Hyundai leads all automotive brands in absolute market share growth, up 1.2 percentage points (from 3.1 percent to 4.3 percent) for the first ten months of this year.

Kia’s October sales were equally impressive. The company reported 22,490 units sold, a 45.3-percent increase over the same month last year.

It was also a good month for Volkswagen, which reported a 7.2 percent increase over October 2008 with 17,037 unit sales. Meanwhile, Audi reported a 1.1 percent decline, resulting in its third-best October ever, with 7,358 sales.

Daimler sales climbed to 18,854 units, an increase of 9.4 percent compared to October 2008. Mercedes-Benz vehicles accounted for 18,193 of those sales, a 21.3 percent increase. Dragging the total down was the Smart brand, which recorded a 70.4 percent decline to just 661 sales.

The BMW Group’s month was less impressive than its German rivals. Overall sales totaled 20,619, a decrease of 19.1 percent. Sales of BMW brand vehicles decreased 18.6 percent in October to 16,443 units, while MINI reported sales of 4,176 automobiles, a decrease of 20.8 percent.

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11/04, 12:01 AM

posted by:

johnnycanuck

Thank you LLN.
Ladies and Gentlemen the results are in-

Lincoln- down 9 percent
Acura- down 7 percent
Mazda- down 8.4 percent

The ugly grill, the ugly beak and the stupid smile are not winning any friends. And these sh*t numbers are down from last year’s sh*t numbers. The sheeple have spoken… are you paying attention yet?

11/04, 12:24 AM

posted by:

A4

johnny, maybe it’s time to go back to real sized cars like the last gen mazda6 eh? Quit making huge sedan’s idiots.

11/04, 1:03 AM

posted by:

fordman

Hey everybody,Ford SUCKS! Once again GM trounces Fords ass in sales!

11/04, 1:07 AM

posted by:

fordman

Oh and how about that sh!tfaced Mustang getting outsold by the Camaro by 2 to1! You gotta admit,Ford SUCKS!

11/04, 1:17 AM

posted by:

A4

I gotta admit, you’re a retard.

11/04, 1:18 AM

posted by:

A4

johnny – are you at SEMA?

11/04, 1:29 AM

posted by:

fordman

Hey A4,how about admitting that sh!tfaced Mustang got outsold 2 to 1 by the Camaro,the car you assclowns waited so patiently for?

11/04, 1:30 AM

posted by:

exmayol

I wonder how many TLs has Acura has sold among those 10K cars.. prolly 100? Since it’s introduction I’ve only seen it 3 or 4 times. Serioulsy. And it could have been the same one too.

11/04, 2:34 AM

posted by:

howsmydriving

MINI had almost a 21% sales decline — time to lower their ridiculously inflated (for what you get) prices.

11/04, 5:20 AM

posted by:

DrFill

The Mitsubishi and Susuki brands are just about dead
Mitsu sold 3700 units for the month!
Mazda6 is a very good mid-size contender, and they can’t move the metal
Civic had a very bad month of around 16000
Honda Odyssey struggled too
DrFill

11/04, 5:59 AM

posted by:

EMINEM

fordman

camaro out selling the mustang is temporary, all this transformers/ jay leno hype has people all nostalgic. Dude its just like when smokey and the bandit came out, everyone rushed to buy trans ams, believe me, once the storm settles the sales are gonna change. Especially when ford drops the 5.0 back in the mustang.

11/04, 6:02 AM

posted by:

EMINEM

I dont know about you, but im sure fordman is NMOFGM

11/04, 6:35 AM

posted by:

carstuff

No he is not. Different skillset.

11/04, 6:36 AM

posted by:

carstuff

TL sold 851 vs 3730 last year. yikes

11/04, 6:39 AM

posted by:

carstuff

The important news not shown is market share. Sales increases over a year ago can be misleading since something may have happened to individual marques back then, like special incentives, plnats down, etc.

I believe we will see ford and GM increase market share from the last 6 months.

11/04, 6:52 AM

posted by:

carstuff

I do feel sorry for Chrysler. Not sure how long Fiat will stick it out with them. Chrysler needs new product to make a change in their sales and they do not have anything new for awhile and it will take 1-2 years to bring in the Fiat cars and rehash the cars they are working on now. Hopefully Fiat can cut cost enough so Chrysler can survive on the sales they have until the new stuff comes out. Otherwise they are toast.

Hope I am wrong.

11/04, 6:55 AM

posted by:

carstuff

I still cannot believe this is the most commented article at LLN. We love Buick here.:)

http://www.leftlanenews.com/buick-lacrosse-review.html

11/04, 7:15 AM

posted by:

carstuff

OK, I figured out the October market shares myself:

GM………….21%
Toyota…….18
Ford………..16
Honda……..10
Chrysler……8
Nissan………7
Hyund………6
VW………….3

At the end of ‘08 GM had 22% share. Ford had 15%. Toyota had 17%.

11/04, 8:37 AM

posted by:

South

Can anyone tell me the TOTAL percent increase or decrease of Automotive Sales for North America for October 2009? I have the percent increase or decrease for each of the suppliers individually, but I can’t find a total % increase/decrease. Thank you.

11/04, 9:00 AM

posted by:

Pauly

What’s really impressive about Ford’s numbers is that they dramatically reduced their incentives compared to last year whereas GM had to have huge incentives to move their vehicles. Sales are only one picture Fordman. Profitability is more important than sales as is quality. I’d rather invest and run a leaner and more profitable company than a bigger, less efficient company. To compare, Honda is far smaller than Toyota but does that really matter? I would argue that Honda has the better reputation.

11/04, 9:08 AM

posted by:

05Z88Path

People realize that Ford and GM actually have some decent cars to sell? Let’s hope so…

11/04, 9:38 AM

posted by:

carstuff

Correct on the incentives. GM for October had very high incentives, especially on the dead brands:Hummer, Pontiac, Saturn and Saab.

“Long-suffering Saab, which is being sold by GM, has $6,000 to $7,000 dealer incentives on the Saab 9-3 Convertible and Saab 9-5.

Great deals in the way of cash rebates and low-interest financing are available on Pontiacs since GM hopes to wind down the brand by year-end. The Pontiac Vibe and Pontiac Solstice each have a $2,500 rebate or zero-percent financing for up to 72 months.

Similarly, GM is providing dealers with cash incentives that can be passed along to consumers on Saturn models. The Saturn Aura Hybrid, for instance, comes with a $4,000 cash rebate off its $26,000 sticker price. The Saturn division is going out of business since the planned sale to Penske Automotive Group failed. As of Oct. 1, GM had only 12,000 Saturn vehicles left in dealer inventory and the automaker has stopped making Saturns, as it has Pontiacs.”

11/04, 9:41 AM

posted by:

carstuff

South: 0% change from Sep ‘09 to Oct ‘09.

-25% change from Sep ‘08 to Sep ‘09

TOTAL 838,233 838,449 0% 8,654,342 11,603,561 –25%

Toyotas problem is that they over capacitized themselves and have plants sitting and manpower getting paid for not working. Honda did not do that and is doing well.

11/04, 9:54 AM

posted by:

Smegley Wanxalot

So we “stabilize” at about the lowest point in 30 years. That’s like celebrating your 50% pay cut.

Fordman, Ford made money last qtr. GM is still suckling the public teat like every loser govt run organization, stealing from the public while adding to its downfall.

11/04, 10:05 AM

posted by:

South

Thank you “carstuff”. Your information is very helpful. I have a hard time finding that data every month. I don’t know what website to look at for it. Thanks again for your help.

11/04, 10:13 AM

posted by:

And The Winner Is...

Chrysler’s performance was not QUITE as dismal as it might seem. Both minivans were up, and the other so-called core products, 300, Charger, Challenger suffered less that 30% declines. The Grand Cherokee and RAM pickup were slow sellers, however. Remember Chrysler was shut down for several months and Cash For Clunkers wiped out their inventory of smaller cars. The 2010 Caliber and PT Cruiser are just now starting up production. The others are pretty much lame ducks until the new Fiat products are launched. Let’s see what thw Wizard of Turin comes up with during today’s SIX HOUR press conference.

11/04, 10:14 AM

posted by:

DenverGuy217

Actually the TL sold more than 851 cars in Oct. 2.512.Still failing miserably compared to years past. I am always curious to see how many tasteless idiots there are in the US that would actually buy this ugly (IMO) excuse for a car

TL * 2,512 4,340 -44.2% 28,394 39,999 -29.0%

11/04, 10:24 AM

posted by:

teahead

Unfortunately, until next year, Chrysler won’t be offering anything new, so sales will be in the dumpster.

Worst time for Chrysler right now.

Ram trucks not doing well as long as gas prices are high (almost $3.00/gal) and with construction industry still in the dumps.

Jeeps need to get better gas mileage. Needs a Pentastar (aka Phoenix) engine.

11/04, 10:33 AM

posted by:

Need more oil for GM

Go GM!!!! Put everybody else out of business!!!!!!!!!!!!!!!! Can’t wait to see the imports gone in the next few years, victims of the American Revolution!

Americans finally get it, this is GM COuntry!

An American Revoution!!!!

11/04, 11:03 AM

posted by:

leftwingagenda

god damn, this new nmofgm is a tool…exclamation points don’t make a good troll attempt…please go back and do some research…re-read the old nmofgm’s posts from this time last year and learn a lesson…if you’re going to troll, at least troll properly…you’re using punctuations, attempting complete sentences, and probably even correcting spelling mistakes…all clear signs you’re not the same guy…

amateurs…

11/04, 11:10 AM

posted by:

johnnycanuck

leftwing… that was awesome. Maybe you could teach some night school courses at the troll college?

11/04, 11:34 AM

posted by:

DenverGuy217

wow – Canada has a troll college?

11/04, 11:44 AM

posted by:

FormerGM

fordman is an idiot…take a look at the leadership behind GM and you’ll clearly see all of the years of wasted money and why they are in the shape they are in now. I believe in our American cars but after seeing the demise of GM by the arrogance in leadership, I’m ready to stop putting our good tax-dollars into a Government Motor Company. Hey, maybe fordman is really Bob Lutz or Mark LaNeve…possibly even Red-Ink Rick! Get a job…post something worth reading once in a while or just log out completely.

11/04, 11:46 AM

posted by:

ajm11

Yeah I think the Troll college may be somewhere in Calgary. lol

11/04, 11:46 AM

posted by:

carstuff

South, that was from OCT ‘08 to OCT 09, not Sep. to Sep.

whoops

11/04, 11:56 AM

posted by:

fishsticks

The good news for the auto industry is that replacement rate is about 11.6 million units so eventually the US will either increase auto sales or the number of vehicles percapita will drop. The question is who is going to do well and who is going away.

The winners will do very well as the weaker competitors crumble. Mitsubishi and Suzuki seem highly at risk. Chrysler needs some mojo soon but it could be a boon to Ford and GM.

Regarding the Camaro and its retro look I think back to the retro Thunderbird. Some people lined up to pay $10,000 over sticker. Less than one year out you could pick one up for $10,000 below sticker. I don’t expect the Camaro to be punished like the T-Bird but sales will level out and we’ll see ratios similar to the good ol’ days when both cars were vying with each other in the 80’s and 90’s.

11/04, 12:04 PM

posted by:

johnnycanuck

Are you kidding me? Do we have a troll college? Oh man… those troll babes may not look like much but once they get that big head working…

11/04, 12:44 PM

posted by:

FSVT_ROCK

I don’t know what ya are so happy about GM, the market share for GM was down alot. This is just for now, and we have to see what’s going to happen in next couple months. Specially GM, Toyota, and chrysler can do with out Gov. extra $4500 support.

11/04, 1:26 PM

posted by:

spg900

NMOFGM – When I suggested new material for your shtick , eclamation points are not what I had in mind .

11/04, 1:29 PM

posted by:

carstuff

fsvt??? GM share down a lot? After being in bankruptcy, shedding 4 brands it still ONLY lost 1% from the ‘08 calender year. GM has said they will break even at 18.5% with a 10 million market. We are there. Lets see at the end of the 4th quarter if true.

Now one month of sales really means little BUT they now have 3 months of increasing market share (after bankruptcy). The $4500 cash for clunkers was 2 months ago and the “bring ahead” theory issue seems to be over.

Not saying it is rosy for GM but would rather be up 4% for the month than down 30% like Chrysler and down ~4% like Toyota/Honda.

11/04, 1:46 PM

posted by:

Need more oil for GM

Employees are wearing their “30″ buttons with pride :) Somebody even handed out “Death to the Japs” T-shirts which we proudly wear as well!

GM. AN American Revoution

11/04, 2:02 PM

posted by:

leftwingagenda

leftwingagenda, troll phd, at your service…take good notes in class, as there will be a quiz at the end…

and while i don’t want you to be right about the mazda 3, johnny, i’d like to see a breakdown as to whether sales were down across the board (refuting the ugly mug theory a bit) or if the 3 specifically is down compared to other models…

11/04, 2:30 PM

posted by:

Sector_15504

I can see it now. Lectures about how to troll properly, along with in depth labs for 3 hours at a time going to as many places as possible to cause trouble. The faster you get banned, the better your grade.

11/04, 3:01 PM

posted by:

johnnycanuck

We’re on to something here… now who could we use as a mascot? Anyone have a picture of the real NMOFGM?

11/04, 3:15 PM

posted by:

EMINEM

11/04, 3:42 PM

posted by:

johnnycanuck

Holy sh*t… we’re going to need a bigger costume.

11/04, 4:07 PM

posted by:

09Accord

Okay, well I am pretty sure we all know that fordman and NMOFGM are not over the age of 12, so stop talking.

11/04, 4:38 PM

posted by:

tyler_is_aero_tt

NMOFGM likes to suck big 8==========D

11/04, 6:42 PM

posted by:

Spingood Tanoya

NMOFGM: so GM employees are now displaying their IQs on buttons? Fascinating.

11/04, 11:03 PM

posted by:

aggie531

nice one^ tehe

11/04, 11:18 PM

posted by:

iwc5004

Need more oil for GM. Bahahhhhaaaa, GM still sucks. Shows you the American people are smart and not buying those fugly unreliable pos cars that come from garbage motors. Obama should have let garbage motors go bankrupt.
Hopefully those crap cars that our inbred Need more oil for GM poster will disappear like those rusty unreliable junk that gm puts out.

11/05, 1:23 PM

posted by:

ajm11

Hmmmm, it strikes me as odd that so many people on here keep saying that no one is buying GM made vehicles. If my reading and arithmetic are correct, GM sold 177,603 vehicles in October. A 4% increase over October 2008. Meanwhile Toyota sold 152,165 cars and trucks in October for a 3.5% decline in sales from October 2008. Please tell me how American’s are not buying GM made vehicles when the out sold Toyota last month by 25438 vehicles.

11/05, 1:37 PM

posted by:

carstuff

I think the issue may be where you live. Many parts of the country do not buy domestic while other parts only buy domestic. This gives a jaded view of the market.

there are also many who have a very warped idea of the different marques like iwc. I think most knowledgeable people will say GM is average to above average in quality and reliability yet they are many who espouse their biased views even when the data shows differently.

11/05, 5:17 PM

posted by:

carstuff

GM just commented that they are, well lets Fritz say it.

“General Motors Co. is outperforming the targets set in its earnings viability plan outlined in April, CEO Fritz Henderson said today.

Henderson declined to list the areas in which GM is outperforming but said the company would provide details in its third-quarter earnings report later this month.

Prior to filing for U.S. bankruptcy protection in June, GM presented a viability plan to the government. The plan assumed GM would have a 19.5 percent share in 2009, with that share stabilizing in the 18.4 to 18.9 percent range in subsequent years. That would come on the back of four core brands — Chevrolet, Cadillac, Buick and GMC — rather than eight brands.

11/06, 6:35 AM

posted by:

carstuff

As of October GM had a 19.8% share for the year above the 19.5% plan assumption.

If you look after Bankruptcy (July):
August…….19.5%
September.20.9%
October…..21%

and average them you get a 20.5% share, well above the break even point.

I am looking for some positive report outs by GM in a little over a week.

11/06, 8:10 AM

posted by:

Need more oil for GM

What’s good for General motors is good for America

 
 
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