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Official: GM considers selling Hummer brand

06/03/2008, 10:01 AM

By Nick Aziz

We’ve heard this rumor before. But this time it isn’t rumor. Today GM officially announced it is re-evaluating the future of the Hummer brand. In a statement to the press, GM said it is “undertaking a strategic review of the Hummer brand to determine its fit within the GM portfolio. At this point, the company is considering all options, from a complete revamp of the product lineup to a partial or complete sale of the brand.”

“We are making a number of important announcements today, covering everything from product and technology investments to capacity adjustments to a strategic review of our Hummer brand,” said Wagoner. “These moves are all in response to the rapid rise in oil prices and the resulting changes in the U.S., changes that we believe are more structural than cyclical.

“While some of the actions, especially the capacity reductions, are very difficult, they are necessary to adjust to changing market and economic conditions and to keep GM’s U.S. turnaround on track and moving forward.”

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06/03, 10:09 AM

posted by:

HemiRoadRunner

I thought selling Hummers was considered prostitution anyway.

06/03, 10:10 AM

posted by:

Jon Luc

Prolly due to the bad press via the tree-hugging eco-terrorists.

06/03, 10:14 AM

posted by:

xyunya

1. who will buy it and why?
2. what the loss of such transaction?
3. proof of business blindness and luck of any business acumen (they bought the brand not so long ago)

06/03, 10:35 AM

posted by:

Need4SSpeed

lol @HRR. Well unfortunately it may be a move that GM will have to consider. I was at least hoping for GM to come out with the H4/HX that was confirmed for production. But selling GM probably at this stage in the game might not be a bad thing and can probably be the only brand that I could stand to GM see GM sell.

1. Who will buy it and why?-xyunya .. Umm I don’t know but Cerberus bought Chrysler didn’t they?? Maybe they will. Heck Maybe Tata might.

06/03, 10:41 AM

posted by:

xyunya

Did you read about Cerberus dilemma with investor’s uproar due to Chrysler purchase? Cerberus is bleeding cash on GMAC & Chrysler. And they will bleed for a while. Tata already has Rover, what Hummer will do for them that Rover & Jag wouldn’t? To answer my question it could be Russians. Russian tycoon does own huge chunk of GM. Putin may like to own piece of Americana as his trophy.

06/03, 10:58 AM

posted by:

A4

Build a god damn wrangler fighter and the brand will pick up sales again.

06/03, 10:59 AM

posted by:

A4

and make everything DIESEL

06/03, 11:04 AM

posted by:

xyunya

A4, smell the roses. It is easier for GM to buy a good quality color copier and start copying dollars then resurrect that one to life.

06/03, 11:09 AM

posted by:

olds307

good

06/03, 11:13 AM

posted by:

shaver

They should do more commercials with the kids in the soap box derby where the Hummer ignores the rules and all the obvious signs. This time the signs will have gas prices on them. In the end it will show the kid trying to trade in the Hummer, but nobodies buying.

06/03, 11:19 AM

posted by:

Fletch

Don’t forget folks that it is not free to scrap the entire brand. GM would have to buy out the dealer network.

If GM is publicly talking about selling the brand, then there are putting out feelers for buyers right now. They want to sell it.

06/03, 11:23 AM

posted by:

howsmydriving

A common sight in Southern California is teenage girls driving these behemoths while talking on their cell phones. Hummer — a para-military vehicle driven on the same streets as passenger automobiles — signifies the excessive spending of American consumers. I hope the brand goes down in flames.

06/03, 11:24 AM

posted by:

johnnycanuck

Take this blight off our streets. Please. Keep producing the existing models for the military which is where they belong. For those who really do go off road, I hear there’s a company called Jeep that makes one or two suitable vehicles.

06/03, 11:29 AM

posted by:

1c3d0g

A4: Agreed. GM desperately needs that 4.5L Diesel A.S.A.P., as that powerplant might just save the day.

06/03, 11:30 AM

posted by:

DeansterTJ

Dump the H2 and H3.

Build the H4, maybe an H5 too. Small turbocharged diesels, short wheelbases. They know what to do – they have Jeep as a template, it’s not that hard conceptually.

06/03, 11:33 AM

posted by:

Jigs

BYE GM HELLO TATA! tata just needs to make them run on E85 :P and diesel

06/03, 11:49 AM

posted by:

Need4SSpeed

good point xyunya. The Russians love Hummers. I bet they’d love to own that brand, they’d probably do alot better with it than GM would.

06/03, 11:58 AM

posted by:

Madcapp

Give Tata a call. They’ll thank you very much my friend.

06/03, 12:27 PM

posted by:

carstuff

GM does not want to sell Hummer. Even as a niche vehicle it is too profitable to just sell away unless they get a good buyer. So why would they sell it? Because it is like a dead chicken around their neck!
.
A Hummered GM looks like a gas guzzling company to all those folks worried about the environment. Even if they have a Volt and all their vehicles are competitive MPG wize with other OEM’s they will still be considered evil and bad. Toyota sells large gas guzzling trucks yet because they have an overpriced Prius they are heroes.
.
So GM needs to get rid of Hummer for PR.

06/03, 12:29 PM

posted by:

carstuff

Hummers by GM are not used by the military. H1 is no longer produced.

06/03, 12:33 PM

posted by:

xyunya

carstuff, you forgot minor detail: automotive company, like any other company, is in the business of making money. If GM could make money off the Hummer this article would not appear. It is not for love it is all very much for the money and in the case of Lutz and putz for very large sums of money. Both co-CEO’s would walk with penis around their neck, not only chickens, if such attire would be profitable.

06/03, 1:51 PM

posted by:

400horseSS

and make everything DIESEL
Comment by A4, posted on June3 at 10:59 am ………….. not at 4.60 a gallon

06/03, 2:21 PM

posted by:

oldraven

Mahindra and Mahindra should buy them.

06/03, 2:24 PM

posted by:

HemiRoadRunner

GM is such a pimp, selling hummers on the street. Oh, the hummer is a truck….

06/03, 2:26 PM

posted by:

oldraven

xyunya – Stop saying Rover. Tata owns LAND Rover. Rover is dead, or the next best thing to dead. They’re a Chinese company, now called Roewe. It’s like saying BMW owns Austin, because they own Mini.

06/03, 2:36 PM

posted by:

golf4me

Probably a good move. They need to pare down their divisions, and Hummer is just not a good product to have when you’ve got to get to 35mpg in a few years. Then there’s the PR thing someone already mentioned. Sure, go ahead and make some smaller diesel jeep-like vehicles, just give them to GMC or Chevy. Don’t need Hummer for that, and Hummer couldn’t survive on just that vehicle.

06/03, 4:23 PM

posted by:

LaCaLover

Its worth about $5 these days

06/03, 5:08 PM

posted by:

nitinsharma1000

They should have kept this a limited production exotic brand. Instead of whoring it with cheap models. And what hummer stood for is not even produced anymore. I mean ppl dont like it when VW makes expensive cars (i do tho).

06/03, 5:49 PM

posted by:

NoNameDenton1

Other then the Indian companies named, who would want Hummer, yeah it sold well to upscale people who wanted a rugged look without ever taking their vehicle offroad, but with gas the way it is now…….

06/03, 6:46 PM

posted by:

zoomzoomer

…it’s the perfect time for GM to announce the latest Hummer, the Chevrolet Beat-based H5!

06/03, 9:15 PM

posted by:

Supermann1

I like that Hummer in the picture….sexy.

06/03, 9:37 PM

posted by:

hateful83

Closing down 4 truck plants, tossing Hummer under the bus. GM ain’t f****** around. Once again, just a sign of the times unfortunately. I think GM is too big in North America, it’s way to competitive here. They probably will need to reevaluate their entire lineup sooner or later.

06/03, 9:40 PM

posted by:

NoNameDenton1

hateful83, that is pretty insightful, GM probably has too many brands selling here.

06/05, 6:34 PM

posted by:

Commodore

Or……..you could just get the H4 and other “fuel efficient” trucks here and then you wouldn’t have this problem. Hummer is currently trying to sell an Ford Explorer Sized SUV, a Chevy Suburban sized SUV, and a 11 foot long pickup truck. Maybe if you have a Wrangler-like vehicle you would be better off sales-wise. AND, you are not gonna get much money for a brand like Hummer right now so why sell it. It would be a big loss

 
 
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