By Leftlane Staff
Tuesday, Mar 28th, 2006 @ 8:39 am

The new Dodge Caliber — which went on this month — is designed to appeal to the 16 to 35 demographic. And there’s no doubt that it does. But something unexpected is also happening. So far, thirty-five percent of Caliber buyers have been older than 56, reports the Power Information Network. According to Automotive News, one Dodge - Chrysler - Jeep dealer sold its first four Calibers to a 30-year old man, a 55-year-old woman, a thirty-something couple, and a 50-year-old man. Meanwhile, Toyota is facing an image problem with its new Camry, which is supposed to target younger people. Unfortunately, “Younger people see the Camry as an older person’s car,” said auto analyst Art Spinella, who surveys shoppers for carmakers and auto dealers nationwide. “It certainly isn’t a youth-market vehicle. That’s really Toyota’s core problem.”

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