One of the biggest buying points for the world’s top tier automakers is exclusivity. Not only will you rarely ever see another example of your six-figure model next to you at a stop light, but everything you see and touch is exclusive to your particular automobile – unless your supercar was once produced by Detroit’s finest.
Ford recent sold its Aston Martin sports car brand, but, thanks to a $65 million stake in Aston, the Blue Ovals finger prints are still all over the fabled marque. Aston Martins still use plenty of parts straight from Ford’s parts bin, including most switch gear and navigation system pieces, but while Aston does little to hide its parts from their humble origins, you don’t normally find other brand’s names on them.
That’s why one Aston Martin V8 Vantage owner was so shocked to see the Volvo name on his key fob. It remains unclear how the key fob was damaged, but the trauma was enough to peel away the key’s leather cover, revealing the Volvo name.
“Our reaction was amusement and slight horror,” the owner told Car Magazine. “We all know they share parts, but you would have thought someone would have invested a tenner to rub the name off.”
Hopefully under Aston Martin’s new ownership parts will become more exclusive, but with Ford still in the mix, anything is possible. That being said, Aston Martin is switching to a new ‘Emotional Control Unit’ glass-block key, so at least you won’t be starting your $130,000 car with a leftover Volvo key.



10/31, 11:50 AM
posted by:
trantz
Now that is news!
10/31, 11:54 AM
posted by:
IGC
My ultra-cheap Nissan car’s key says “Nissan” xD
10/31, 11:57 AM
posted by:
zeeck
lol, Ford always bringing someone else down, wow…
But I have heard that the Vantage is pretty much like some rebadged ford parts on the interior at least, sad…
10/31, 12:18 PM
posted by:
Stinky007
My Dacia’s key doesn’t have any branding on it! :p
10/31, 12:36 PM
posted by:
sctdiverdown
I’ll i can say is “oops” …..
I have driven the new Vantage on more than one occasion – and it is truly a beautiful car – inside
and out …….believe me – the leather, the wonderful smells and the driving experience
are great – and should be for the price. No Ford parts here needless to say as far as
the interior goes. Or at least they are hiding them extremely well !!
The new EMC control starter key that has trickled down from the DBS is a nice piece and
very very expensive to replace – but it is more than a little “downer” when you rub
off some plastic and “Volvo” appears on the old style keychain.
Like being in bed with a beautiful girl that is really just an airhead – everything works
great and you feel wonderful until she starts speaking ……..;-)
10/31, 12:50 PM
posted by:
christianboy10
Well that sucks
10/31, 12:52 PM
posted by:
A4
wow its a key whatever
the rest of the car is gorgeous who cares if theyre hiding a tried and true volvo design
yeah they shouldve taken the logo off but sh!t happens
10/31, 12:58 PM
posted by:
mg198242
Hahahahaha…… that’s why every potential supercar buyier should spent his money on a Ferrari…. the true supercars, no matter what!
10/31, 1:08 PM
posted by:
928dreamer
At least when the leather peeled back it didn’t say Taurus.
10/31, 1:22 PM
posted by:
Catiadesigner
mg198242 you must be a moron, I can tell that alone by your spelling, but, you don’t think Ferrari might use any FIAT components?……. None at all?…..
The Volvo sourced switchgear and ancillaries are some of the best there is, that’s why Jaguar have been using it for years. I can’t wait to see what their new Indian sourced stuff will be like……
10/31, 1:22 PM
posted by:
yarddog82abn
lol, Heavy Hitter’s Magazine did a article 2 months a go about super cars key’s i guess they miss this key.
10/31, 1:57 PM
posted by:
stang67
As Aston Martin, I would be quiet embarrased. That’s clearly using Volvo’s keys for Aston Martins.
10/31, 2:05 PM
posted by:
mg198242
Yeah, Catiadesigner, you caught me and feeling smart now, ah?! At least I know what mistake I’ve done, then I’m not even from an english language speaking country;
10/31, 2:10 PM
posted by:
mg198242
Of course I’d be embarrased! Spending 150,000$ on a car that uses parts from 30,000$ cars will make every Aston owner feel like an ass. I bet the owner of that Aston started to disassemble his car to see what’s under the “hood”.
10/31, 3:31 PM
posted by:
howsmydriving
I’d rather drive a Volvo than be dead and in hell, but not by much.
10/31, 3:55 PM
posted by:
1c3d0g
My, my…a rich-@ss scumbag is horrified by a common name.
Welcome to reality, loser. I hate these high-society snobs.
10/31, 4:59 PM
posted by:
adVANTAGE
I’ve had the new new for around a year now and i’ve never had a problem with any of the parts on it. i was lucky enough to be able to go to the Aston factory in the UK and watch my car being built on the line, and after that experience i know that i was getting what i paid for. All the seats were being sewed by a group of women at one end, not to mention that the leather they use is from their own stock which they raise under strict conditions, while the dash board was being put together piece by piece by hand at the other end, and not to mention the paint job which takes over 40 hours and so on… People who freak out just because their key is a volvo key are being asinine. I rather they spend more time on the looks and feel of the car rather than a stupid electric key piece that you never really look at. And so what if its volvo, its a great company, i own a volvo as well and i’ve got nothing but great things to say about them. I’d rather have my key from Volvo than Ford or GM. And excuse me? People who have said that I would feel “embarrassed” now… Are you serious? I’m still driving a f*king Aston… one of the best looking cars in the world. You should feel embarrassed for saying that when you drive a Toyota or Honda. We’ll see who feels better when we meet at the next stoplight
10/31, 4:59 PM
posted by:
VWgrouP
So..its no different from Rolls Royce still using Bentley’s air vents. Whats wrong with Volvo? Its a key fob..get over it.. Aston Martins aren’t that exotic. They cost a only tiny bit more than a Range Rover!
But still, you would wonder why ‘Volvo’ was not scratched off, or painted over before it was covered in leather.
10/31, 7:36 PM
posted by:
Rafa LL
I scratched my Bugatti’s and it said “Keep trying…”
10/31, 8:04 PM
posted by:
bolex
…some moments have lasting effects…
10/31, 10:22 PM
posted by:
monte
It is weird to actually have the volvo name on it, but other than looks, all key fobs esentially work the same no matter what brand they are. So if it was made by aston themselves, I wouldn’t expect it to be any better than one from volvo or anyone else.
10/31, 11:38 PM
posted by:
johnnycanuck
The last time I went looking for something Swedish under a patch of leather I really didn’t care if it would start my car.
11/01, 1:18 AM
posted by:
sharpie
Who cares if it is Volvo or Aston. They are probably both made in China.
11/01, 2:07 AM
posted by:
Jon
^^ Well actually… most, if not all, Volvo keys are designed and manufactured by the Valeo Group which is a multinational company originating in Europe. The keys primarily are made in the U.K.
11/01, 2:57 AM
posted by:
buytheredcar
two words.
Parts bin!!
11/01, 9:34 AM
posted by:
1c3d0g
ROFL…johnnycanuck! That’s a good one.
11/01, 10:07 AM
posted by:
mayer_ray_nagin
Just think when you rub off the chrome on your new Jag’s badge and it says TATA underneath. What will the ladies think at Starbucks?
11/01, 7:36 PM
posted by:
Sammybomammy
That’s Crafty & Shady !!!
11/01, 11:43 PM
posted by:
AHendy
I agree that this is a real shame because Aston Martin should still hold a certain level of exclusivity no matter who owns the brand. However, the V8 Vantage leather key fob is still attractive.
Something I really would have got upset over was the fact that the then Flagship, James Bond Driving, Premium Priced Vanquish came with the Identical key fob as a Ford Focus. Talk about cutting costs. Ford didn’t bother wrapping that one in leather.
11/03, 12:04 PM
posted by:
The Stig
Sucker.