Struggling Opel wants to start pulling its own weight at General Motors, and that desire may come to fruition if the company’s recent sales projections prove to be accurate.
Opel and partner brand Vauxhaull expect to boost new-car sales by 100,000 in 2012, according to reports by the German publication Manager Magazin. Citing company sources, the publication also said that the brands hope to make a five percent profit on their revenues by 2016.
Karl-Friedrich Stracke, CEO of Opel, is already on record as expecting the brand to break even in 2011, a year earlier than previously anticipated. Sales for this year are forecast at 1.3 million units, up from 1.19 million in 2010.
Stracke, who assumed the role of CEO in April, wants to boost Opel’s sales outside Europe from 60,000 to 150,000 units within three years.
Opel’s turnaround is vital to GM’s long term strategy, as the brand develops small and mid-size cars that are sold in a plethora of global markets.
References
1.’Opel sees big…’ view
