To correspond with the brand’s move upscale, General Motors’ German arm — Opel — will be unveiling a new logo at this year’s London Motor Show. The new badge will debut on the all-new Opel Insignia. Opel’s sister brand, Vauxhall, will also debut a new logo at the London show.
While the new badge will keep the traditional Opel look, it is intended to better convey Opel’s new focus on design and style. “Capturing that combination of beautifully-sculpted shapes together with German precision is very much consistent with the overall design language and philosophy of our vehicles,” Mark Adams, GM Europe’s head of design, told Automotive News.
Opel is trying to revamp its image as its European sales continue to dwindle. Through the first four months of the year, Opel’s sales were down 8.2 percent.
05/20, 6:41 PM
posted by:
A4
same miniscule revamp as they did with vauxhall
05/20, 6:51 PM
posted by:
howsmydriving
Is this supposed to be newsworthy?
05/20, 6:53 PM
posted by:
LaCaLover
It’s soooooo different
05/20, 7:09 PM
posted by:
RTT10
i think its a little shinier…mhmm?
05/20, 8:17 PM
posted by:
Impulsive
Is that the new 370Z logo? Nice.
05/20, 9:03 PM
posted by:
DeansterTJ
Looks the same.
05/20, 9:17 PM
posted by:
Jordan
guys, it says “opel to debut new logo,” not “opel unveils new logo.” that’s not the new logo.
05/20, 9:26 PM
posted by:
autonut
Is this left lane news worthy?
05/20, 9:31 PM
posted by:
LaCaLover
Opel isn’t sold in the UK and the London Motor show is a very minor affair, so why launch it there?
05/20, 9:40 PM
posted by:
LaCaLover
ACtually that is the new logo, it says “opel” on the ring.
http://www.zercustoms.com/photos/Revised-Opel-Emblem.html
05/20, 10:34 PM
posted by:
desertdriver
It now looks more like Chevy’s bow tie.
05/21, 12:06 AM
posted by:
400horseSS
^ Uhhh sure if I smoked rocks id agree with you, bet if you turn it over it says “Made in China”
05/21, 3:22 AM
posted by:
Jordan
well, crap. what a change.
05/21, 5:01 AM
posted by:
kitko
To LaCaLover
Opel IS sold in the UK under the name Vauxhall. Despite the fact that the car is essentially German, the Brits still treat is a home brand (as they do with Ford). And since the Vauxhall’s logo is about to change too, the London choice is pretty obvious.
On the other hand, based on the show I went to in 2006, the importance of the event equals zero, it’s basically a regional car exhibition. It took place in Excell in East London, and attracted less people than a boat show that took place a few months earlier. Still, it’s the biggest car event in the UK.
05/21, 10:02 AM
posted by:
global_lightning
Reminds me of the trend way back when rappers would wear auto emblem bling. It resulted in a minor crime wave of stolen Mercedes three-pointed stars. I could see Vanilla Ice wearing this new Opel design.
05/21, 1:46 PM
posted by:
Impulsive
‘kitko’, you mean ‘CaCaLover’ has no clue? What a ****ing surprise … a worthless loser … kill yourself, waste.
05/21, 2:11 PM
posted by:
LaCaLover
Kitko, Opel the brand is not sold in the UK so why launch the logo there? I used to live in the UK so i do know that Vauxhalls and Opels are the same vehicles. Go teach someone elses grandmother to suck eggs. The London show sucks, not even Audi will be there. The LA show is way superior.
Impulsive, get back to shaking your booty at Rage in West Hollywood
05/21, 3:34 PM
posted by:
Impulsive
Wtf is that? Is that where you suck tranny penii for a living?
05/21, 6:54 PM
posted by:
razr1983
probably this one is rustproof LOL…
anyway what is this?
let’s bring some money and follow the path of audi…
another artificial brand is coming ;(
05/21, 11:43 PM
posted by:
NoNameDenton1
Here is hoping L.A. sinks into the ocean so LaCaLover can stop bragging about the “prestigious” L.A. car show, even though I prefer the NAIAS, Paris, Geneva and any other show that is not in California.
05/22, 4:39 PM
posted by:
ktulu
zorro!