Strong North American small car sales could be enough to tempt France’s sometimes-quirky car-makers back to the U.S. Rising fuel costs, a trend to smaller engines and greater environmental awareness might be enough for Peugeot to return to the country it abandoned in the late 1980s.
“If the market continues to go smaller, then we could have something very interesting for US customers,” Christian Peugeot, the fifth-generation
“We are studying many things about the US and we always have,” he admitted.
“We are constantly reviewing it. Will they (the customers) continue to buy smaller cars or is it a panicked surge that will not last? This is the key for us,” Peugeot, the company’s Communication and Strategy Manager, suggested.
While Peugeot, one of three family members involved in the day-to-day running of the family company, said recent developments had revitalized its interest in North America, he admitted its immediate priorities were elsewhere.
“We have done China and we would go to India and South America first before we look to the U.S.,” he said.
Peugeot (the, err, car-maker, not the man) is expanding rapidly in the developing world, with strong sales from its plant in China. It has also announced a 70 percent share of a joint venture operation with Mitsubishi in a car-making plant 100km from Moscow, and will build its 50 millionth car in July.
“We left the U.S. because the market out-grew us and we didn’t feel we should follow it,” he said.
“If it’s a market with big cars and big engines and big consumption, then that’s not our way to do business. If it’s not our way to do business, we know better than to get involved in it.
“If they buy smaller cars, then we may have something to offer the U.S. in quality and performance and style that they can’t buy today,” he said.
The Peugeot family still owns 30 percent of the capital of PSA, the parent company of both the Peugeot and Citroen brands, which have (with Fiat) the lowest average CO2 emissions in Europe. The Peugeot range, from its people mover and 607 limo down to the 107, averages 142 grams of CO2/km.
“Ecological ideas will come to the U.S. one day and the big engines and big consumption cannot last,” he insisted.
“Maybe one day the diesel market in the US would be worth us to go there.
“We are the masters with diesel technology and we can do what we can to help make diesel stronger and more accepted there.”
Words by Michael Taylor.



06/12, 6:21 PM
posted by:
inline6
Pug’s got to do better on reliability before they’ll can expect to do well here.
That said, I’d certainly welcome their re-entry. They’ve got pluck. And it’d be nice to have a mass-market European make that isn’t VW.
Though truth be told, I like Renault’s and Citroen’s styling schemes a lot better.
Also, Peugeot left the US market in 1991, not the late ’80s.
06/12, 6:27 PM
posted by:
C6Racer
I like Peugeot’s unique styling so I’ll be lookin forward to what they might offer here in the U.S.
06/12, 6:38 PM
posted by:
shaver
“Ecological ideas will come to the U.S. one day” he insisted.
“Thanks for taking your time away from wine, chz and escargot to educate our ignorant American minds.”, Your friends at the Sierra Club.
06/12, 6:38 PM
posted by:
deutschetouring1337
Renault and Peugeot would sell like hotcakes. I’d take a Renault Clio F1 hatchback any day over Honda, Ford, or Audi.
06/12, 6:40 PM
posted by:
johnnycanuck
Hardly the reaction I was expecting. I figured my US friends wouldn’t contemplate buying a French car if they held you over a flaming tray of quiche.
06/12, 6:43 PM
posted by:
Astonman12
They have some different looking cars, thats for sure.
06/12, 6:44 PM
posted by:
Need4SSpeed
I like Peugeot’s alot. Even though I’m not a hatch person I always liked the 206, and I also really like the 407 Coupe. Anyone know if that’s FWD or RWD??
06/12, 6:58 PM
posted by:
Htay9500
I wanna go to France.
06/12, 7:02 PM
posted by:
Bimmer
N4S,
it’s FWD.
06/12, 7:02 PM
posted by:
VictorRaikkonen
Peugeot makes some of the ugliest cars I have ever seen and I see the ugly bast#$*s everyday.
06/12, 7:05 PM
posted by:
NoNameDenton1
I have relatives who had Peugeots, and they loved them, said they were great driving cars.
06/12, 7:33 PM
posted by:
Need4SSpeed
aww, yeah I guess I coulda looked that up on google and found that out myself… Thanks Bimmer. Oh well a RWD 407 Coupe would have been nice….
06/12, 7:33 PM
posted by:
RTT10
THEY ARE FRENCH.. DONT BUY FRENCH CARS.. BUY GERMAN CARS
06/12, 7:37 PM
posted by:
NoNameDenton1
RTT10, what makes German cars superior to the French cars? Unless of course your talking about the re-skinned Mitsubishi Peugeot uses as an SUV.
06/12, 7:54 PM
posted by:
inline6
The Renault Laguna is one of the coolest-looking new midsize sedans on the market. I wish we got that, the Modus, Clio, and Espace here. All nicely styled. All incredibly safe.
06/12, 8:06 PM
posted by:
Get Real
IF a Mercedes passes you does your Peugeot surrender ?
06/12, 8:08 PM
posted by:
brassmonkey
Peugots are decent looking cars. If oil prices don’t ease up soon, we may see more of the eurotrash here, like the new Fiat 500, and other little fagwagons. Some are OK looking, but since we don’t get them, I don’t read up on them too much. Next story…
06/12, 8:14 PM
posted by:
NoNameDenton1
Get Real, read some history, surrender was the only option of France at the beginning of WW2, they were outmaneuvered, and their troops had no combat experience like the German forces which had just returned from crushing the Poles (and despite what people think the Poles were fierce fighters). In WW1 the French were some of the hardest fighting troops, which sadly led them to losing more men then any other country.
06/12, 8:45 PM
posted by:
TomF
I’ve rented Peugeots in Europe. Those cars are the balls. Interiors a little quirky and shoddy — lots of weird plastic handles coming off in your paws as you drive — but they’ve got metric tons of personality and they handle like Mini Coopers on crack. Bring ‘em on.
06/12, 8:47 PM
posted by:
NoNameDenton1
If they do come here, I hope they bring the Peugeot 308 RC Z here, since it is going into production.
06/12, 8:48 PM
posted by:
zoomzoomer
Peugeot could sell the hell out of the 207CC (a quirky, offbeat, efficient hardtop convertible Mini competitor) in the US right about now! All they would need is a decent distribution channel.
06/12, 8:50 PM
posted by:
NoNameDenton1
Well, the 207 shares some engines with the MINI, so it would be fun, and definitely bring their diesels here (I wish we got the MINI Cooper diesel, lots of torque and fuel efficiency).
06/12, 8:50 PM
posted by:
global_lightning
I pray for the day when the US and EU sign common standards for safety and emissions. If I want to buy a Peugot 207 GTI, I should be able with no red tape. If European farmers want to buy Ford F150’s, they should be able to do the same.
Let the market reign supreme.
06/12, 9:45 PM
posted by:
autonut
Love Peugeot. Five years ago would not manage 2 nice words towards French. However, they’ve elected Sarkozy and I like the guy. And he has the right attitude towards US. His new wife looks even better then Peugeot. I drove 206 in Europe few years back and although it’s quality is far cry from Toyota, Honda, rebuild Nissan, the car was a nice ride. their engines power Mini and in Mini they are great. Since engines already certified in US Peugeot got one foot in a door with small cars (208, 308). I wish they could certify their diesel, then we could see their version of Mitsubishi Outlander.
06/12, 9:53 PM
posted by:
autonut
NoNameDenton1, Mini Cooper’s diesel come from Toyota.
global_lightning, I never saw F150 in Europe. Their trucks are much more practical: less weight, smaller diesel engines. F150 would not fit into most of old Europe streets.
Get Real, I think Peugeot will surrender at sight of broken Rabbit/Golf on a side of the road; passing Benz would cause unrepairable damage
06/12, 9:57 PM
posted by:
Veda
NoNameDenton1: Germans are indeed superior than Peugeots. Last time I owned Peugeots, about 50 units for Total, they couldn’t even replace a broken windshield for 3 months. That’s not including the multiple problems with the interior and mechanical. Germans are still temperamental than Japs but much more reliable than the French. Oh and I owned Citroens too in the early 80’s. If anything, they do look beautiful in person.
06/13, 12:24 AM
posted by:
RTT10
there just plain fugly like really.
06/13, 1:12 AM
posted by:
Need4SSpeed
autonut, I’ve never seen a F150 in Europe but In Rome this past May, and while I was in Spain last year I saw like two Silverados, a couple Rams, and even drove by on the freeway in a remote area in Spain an American import shop that had all older domestic trucks and SUV’s. Saw maybe like 10 Jeep older Cherokees and probably the same amount of Wranglers too. Oh and in Europe the new Liberty is called the Cherokee.
06/13, 1:17 AM
posted by:
NoNameDenton1
autonut, never said where the diesel came from, I meant the gas engines. Veda, every Peugeot my relatives owned was a great drive, I think something like varies from person to person. Need4SSpeed, true that the Liberty gets the Cherokee name in Europe, they also get the diesel still.
06/13, 2:34 AM
posted by:
Stinky007
@RTT10: whoah fella’, take it down a notch!
Most Europeans see things this way:french cars might not be as reliable as german cars, but are cheaper look A LOT better.
06/13, 9:31 AM
posted by:
mayer_ray_nagin
Puegot has some cool little cars. Maybe if they build them here instead of by a bunch of frogs they will actually be built well too!
06/13, 9:51 AM
posted by:
xyunya
Regardless of how we feel about French, US consumer feels very possessive about their dollar. Given horrible conversion ratio between USD and EU Peugeot will cost arm and a leg compare to everything else and that’s a kiss of death. Their cars have to be superior in every dimension to overcome cost difference. I don’t think they are.
06/13, 10:28 AM
posted by:
NoNameDenton1
xyunya, that is probably why they would not come from the EU, it would probably come from a non-European plant.
06/13, 10:29 AM
posted by:
NoNameDenton1
Or they could always re-partner with Chrysler. I know Chrysler has hinted that they will bild vehicles for other car makers in their plants to stop idling in some plants.
06/13, 10:48 AM
posted by:
xyunya
There is great difference in the investment level to bring cars and sell with few dealers, like Smart/Penske is doing, or start production of cars in another country. Based on the article Peugeot wants to test waters not get involved with major expansion. They are doing it in China.
06/13, 10:51 AM
posted by:
NoNameDenton1
If they do come they should bring the diesel electric 307 they are working on hear, I read it will get about 80 mpg.
06/13, 4:31 PM
posted by:
Madcapp
Please stay out….please.
06/13, 7:12 PM
posted by:
NoNameDenton1
Please come here Peugeot and show America how much fun small cars can be while being fuel efficient.
06/13, 7:44 PM
posted by:
A4
as long as diesel comes with it i cant wait
06/13, 8:02 PM
posted by:
1c3d0g
Madcapp: agreed. Ugh…let’s keep the unreliable French POS vehicles in Europe, where they belong. They have no business in the Americas.
06/13, 9:50 PM
posted by:
NoNameDenton1
1c3d0g, have you ever actually driven a Peugeot to be able to call them a POS? If they were garbage Peugeot would not a profitable company in Europe, with many popular models.
06/13, 9:52 PM
posted by:
NoNameDenton1
If Peugeot comes, does that mean we would get Citoen as well?
06/13, 9:54 PM
posted by:
NoNameDenton1
This company has a number of plants outside of America that importing them from there would not make the price to high.
http://en.wikipedia.org/wiki/Image:World_locations_of_PSA_Peugeot_Citro%C3%ABn_factories.PNG
06/14, 10:57 PM
posted by:
sharpie
Here’s an idea for Peugeot: Test the water in Canada first, like Smart did for the ForTwo and Toyota did for the Echo Hatchback. Better yet, start out strong in Quebec.
06/14, 11:23 PM
posted by:
johnnycanuck
Good idea Sharpie. I propose a trade. We get Peugeot and they get Celine Dion.
06/14, 11:33 PM
posted by:
NoNameDenton1
johnny, who would want Celine Dion?
06/15, 12:00 AM
posted by:
johnnycanuck
That is truly one of life’s great mysteries, NoName. She sold out in Vegas for who knows how long, sells millions upon millions of CDs and yet I’ve never met anyone who can stand her. Then again, I haven’t exactly gone out of my way to pursue this topic either.
06/15, 2:57 AM
posted by:
NoNameDenton1
Same thing goes for Barbra Striesand, or is that just me?
06/17, 7:21 AM
posted by:
JohnnyBlazE
Steer clear of Pugs…
My sis was driving a 206 when electrical fault meant the car stopped in the road and started smoking up…
My cousin’s 106 went up in flames due to YET ANOTHER electrical fault with the battery… was stuck in an underground car park in flames – luckily he wasn’t in it!
I could go on about problems with Peugeots but I’m sick to death of them.
Great diesel engines, REALLY crap auto transmissions imho and doors that feel like they’re built from a tramp’s cardboard box.