By Andrew Ganz
Tuesday, Sep 2nd, 2008 @ 12:43 pm

French automaker Peugeot is apparently considering following its competitor Renault by introducing a new, low-cost subsidiary aimed at emerging markets in order to boost the automaker’s overall global production to 4 million cars a year by 2010.
Renault, which now fully owns the Romanian Dacia brand which it helped start in the 1960s, has enjoyed considerable success in emerging markets like Eastern Europe, India and Brazil with the low-cost brand. According to France’s La Tribune, the budget brand may be named Talbot, a very old, once British brand that has been owned by Peugeot since the late 1970s but hasn’t been used since 1992.

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