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Pontiac G3 an early disappointment for GM

04/14/2009, 5:38 PM

By Drew Johnson

General Motors’ new Pontiac G3 hasn’t been on the market for all that long, but the little hatchback is struggling right out of the gates. Essentially a rebadged version of the Chevrolet Aveo, the G3 isn’t striking a chord with buyers, whether due to poor marketing or other reasons.

During the month of March, GM’s 2,700 Pontiac dealers managed to sell only 141 examples of the G3. In comparison, Hummer dealers enjoyed 488 H3 sales. Even Saab’s 9-3, which sold 389 units in March, has bragging rights over Pontiac’s most modestly priced model.

In fact, if sales of the G3 were to remain constant, GM wouldn’t even have to produce another one for a year and a half. According to the Wall Street Journal, Pontiac dealers currently have 3,479 G3s in stock – working out to a 617-day inventory.

That massive supply brings into question whether GM really needed to bring the G3 to market. Sure sales will probably pick up – especially if gas shoots back to $4 a gallon – but it doesn’t look as though the G3 will become the volume seller dealers were looking for. Pontiac-Buick-GMC dealers were clamoring for a high-mileage vehicle when gas prices peaked last summer, but perhaps the early stumbling of the G3 proves GM really doesn’t need five – or more – brands offering essentially the same vehicles.

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04/14, 5:40 PM

posted by:

iluvamcars

WHAT A SHOCK :-D

04/14, 5:41 PM

posted by:

shane train

The last sentence of this article SAYS IT ALL.

Why would a Korean econobox be rebadged and sold by GM’s supposed “performance division”?

It’s a kick in the nuts to Pontiac’s desired brand image, and an insult to buyers.

04/14, 5:41 PM

posted by:

Borat

You think because buying public does realize that there is nothing American in those G3 except slimy dealer/salesman?

04/14, 5:42 PM

posted by:

zoomzoomer

“perhaps the early stumbling of the G3 proves GM really doesn’t need five – or more – brands offering essentially the same vehicles.”

And LLN becomes the very LAST entity on the planet to come to that obvious conclusion.

04/14, 5:57 PM

posted by:

johnnycanuck

C’mon, what did they really expect? How can you move any Pontiac without a giant screaming chicken decal on the hood?

04/14, 5:58 PM

posted by:

The Stig

Pointless, just like GM.

04/14, 6:11 PM

posted by:

TomF

The car’s a little piece of s%!t. And it’s a total throwback to the brain-damaged badge strategy that made GM a ward of the state in the first place. There was a Pontiac-badged version of the Chevette, too, back in 1978 or so, and nobody smart thought that was a good move, either. What have we learned? Nothing.

04/14, 6:59 PM

posted by:

Nobody Important

Just goes to show how out of touch GM dealers are with their respective markets. Regardless of gas prices, the G3 is pointless and destined to be a failure. It does nothing different then the Aveo and only serves to further dilute and confuse Pontiac’s already unclear brand image and purpose.

04/14, 7:02 PM

posted by:

Nobody Important

Heck, if BPG dealers were wrong about being able to sell the G3, maybe they’re wrong about shooting down plans for a rear-wheel drive Buick.

04/14, 7:20 PM

posted by:

Ring-Taxi

And you wonder why people don’t take Pontiac’s claim as a performance brand seriously.

04/14, 7:33 PM

posted by:

global_lightning

Translation:
If you’re thinking about buying an Aveo as a daily beater, teen’s first car, or simply setting it on fire; go down to your local BPG dealer and buy this flamer for pocket change. I’d buy one, don’t even bother changing the oil, and drive it until the engine freezes.

04/14, 7:45 PM

posted by:

datboy

It was a bad idea from the start. The person at gm who thought of this should be kicked in the nuts

04/14, 7:49 PM

posted by:

NRG

This car was failed from the start. A perfect example of why GM is in the mess it is in now. I can see a lot of R&D went into the car. NOT. If GM can’t get it right by now, considering everything they are going through, then they never will. Go bankrupt already GM.

04/14, 8:00 PM

posted by:

zoomzoomer

Perhaps if they had something different to offer, say, the 3-door version sold EVERYWHERE else in the world except your local Chevy dealer, then maybe there was a sliver of a chance for it to make an impact.. but this rebadge is as desperate and disingenuous as the new Lincoln Mark LT for the Mexico market!

04/14, 8:19 PM

posted by:

Jim S.

I’m so suprised. There is only one economy car that belongs in a Pontiac Showroom, and that is the Fiero. And this POS Aveo, Daewoo, Chevy crap is no Fiero.

04/14, 8:24 PM

posted by:

Jon

You mean those fancy fender vents are selling the cars?

04/14, 8:47 PM

posted by:

save saab

I knew it was bad when they revealed it. Just sat in one at the New York Auto Show. Then sat in an Aveo, it’s the same car! My friend were trying to find anything different but nothing, except the Pontiac badge.

04/14, 9:21 PM

posted by:

mayer_ray_nagin

Well blow me
down

04/14, 9:28 PM

posted by:

kingston

I mentioned this a couple of other blogs on LLN. RE-BADGING is just plain stupid!!!

04/14, 9:30 PM

posted by:

SlowCarsFast

It’s the last LeMans all over again, except, well, nobody’s bought any yet. Probably more of those little turds still on the road than all the G3’s they’ll ever sell. It was a Daewoo then, too, and indicentally seemed to have been the design they based the styling of the Aztek on (really, compare the 5-door Lemans and Aztek point-by-point, it gets really dumb).

04/14, 10:38 PM

posted by:

Bimmer

What’s next? A Buick and Saturn version of the same car or replacement by GMC? Seems that all Garbage Motors are good for lately is re-badging existing vehicles. Go bankrupt already, GM!

04/14, 11:48 PM

posted by:

jimbocardude2

141 cars total? this car will sell for six figures at Barrett Jackson in future years

04/14, 11:50 PM

posted by:

PontiacNick

Pontiac did not need this vehicle. Chevrolet already has a version of this car. Only one of its kind for the entire GM lineup is necessary.

Also, the lack of interest in this vehicle proves that this is not a Pontiac people want. The brains at GM and Pontiac need to consider this when they chart the future of this brand. The future lies in cars like the G8 and not econoboxes like the G3. Pontiac is about performance and handling and all around driving FUN! The G3 is an econobox that is not fun to drive. It is a transportation appliance. This is not the kind of vehicle that Pontiac buyers want or will consider when making their decision to purchase.

04/14, 11:58 PM

posted by:

jdasch1

Pontiac is and always has been a lost cause….rental car brand…totally. Performance??? WTF

04/15, 1:29 AM

posted by:

MurcieMe

It’s true, Pontiac did not need this vehicle.
However it probably would have sold better had anyone heard of it. I haven’t ever seen an advertisement for it, nor has anyone reviewed it or ever mentioned it’s existence in automotive publications.

04/15, 2:10 AM

posted by:

sprockkets

It’s so sad. I think the only vehicle that GM makes for Pontiac is the G6. G8? Rebadged Holden. Vibe? Rebadged Toyota Matrix (and perhaps the only one with good reliability). Sunfire or whatever it is now called? Rebadged Cobalt.

Oh wait, the G6 is a rebadged Opel. Darn, no wonder it doesn’t have the obligatory crappy plastic dashboard but actually has some decent parts to it.

04/15, 2:16 AM

posted by:

sprockkets

OK, I think they make a roadster, the Solstice. Nope, it is an Opel GT. In fact, if you swap its logo for the Saturn one, you get a Sky. I guess that explains why it is a half-way decent vehicle, and the turbo version is actually nice.

GM’s “American” brands could die off and about 90% of their line up could still exist!

04/15, 2:50 AM

posted by:

Kanucko

The G3 is better looking than the piss poor styling of virtually every chevy with their big split chin grill.

If I had to pick…it’d be G3 every time between the two to keep.

04/15, 3:39 AM

posted by:

MurcieMe

I agree on that count. I’d pick a G3 over an Aveo any day. Same for the G5 over the Cobalt! Both cars look much better as Pontiacs.

04/15, 7:54 AM

posted by:

mayer_ray_nagin

Kanucko, if I had to chose between the G3 or the Aveo, I would chose suicide.

04/15, 8:57 AM

posted by:

Barry Obama

This car meant to compete against the Japs, Fiat or VW? LOL….

04/15, 9:11 AM

posted by:

ricky_b

Pontiac should have stood for Sport. The G3 and the G5 are clearly rebadged Chevy’s without any enhancements. The G6 is acutally eclipsed in sportiness by GMs out Chevy Malibu and Saturn Aura. This proves that GM needs to shed divisions. They can’t even convince themselves of which markets their brands should be competing in.

04/15, 9:13 AM

posted by:

teahead

Well…it’s better looking IMHO than the Toyota Yaris.

Pontiac shouldn’t be selling cheap cars; leave that to Chevy.

04/15, 9:35 AM

posted by:

SHOspeed

I LOVE the g8, thats about it from Pontiac. Its the only true “performance” vehicle. They should turn the G8 into the chevy Impala!

04/15, 9:52 AM

posted by:

doctrsnoop

This is clearly “old” GM thinking, the old Zarella “brand management” P&G kind.

Cue the sad trombone music

04/15, 10:00 AM

posted by:

MercMark

WHAT?!? No one wants a golf cart turd bucket?!?!?

04/15, 10:04 AM

posted by:

bdizzlefizzle

The G3 won’t sell better if gas gets more expensive because it’s average MPG is like 26. Same for the Aveo. I don’t understand an econobox that gets such poor mileage. How can that compete with a Hyundai Accent, Kia Rio or, better yet, a Honda Fit or Nissan Versa?

04/15, 10:42 AM

posted by:

Lyndongolden

The G3 may have been a short-term success if it were brought to market 18 months ago, when rising gas prices spurred sales of little cars. But to come into the market NOW with the G3 in this flaccid (performance) form is really pointless. If the G3 is representative of what Pontiac wants to be…then yikes…lets pull the plug on the brand and save some dignity. But….if the G3 were a turbocharged, beefed-up version of the Aveo, its mission may be more clear. It could be a delightful, inexpensive pocket rocket …and would serve as an image booster for the Pontiac name and a traffic booster for Pontiac dealers.

04/15, 11:20 AM

posted by:

tastyorange

maybe because there are already many other cheap POS available that are better looking?

04/15, 11:25 AM

posted by:

ktulu

this car swas not a hit?
whoda thunk it?
The Obamster RULES!

04/15, 1:30 PM

posted by:

global_lightning

How Pontiac can save the G3:
1. Bring over the 3-door model, leave the 5-door for the Aveo
2. Give it the 2.2L ECOTEC XFE engine. 155HP / 150FtLbs should move it along very nicely. Put in the 1.4L turbo when it’s ready
3. Tweak the suspension. The Cobalt SS show’s what’s possible with a lowly rear-beam setup
4. Upgrade the interior with sportier trim levels. Make carbon-fiber or brushed aluminium optional themes
5. Give it the Solstice’s color selection and make the Screaming Chicken hood decal a dealer option.

6. Sit back and stick it to Scion and Mazda. Unfortunately this means GM would actually have to invest money in the G3, which we know would never happen.

04/15, 4:54 PM

posted by:

injunraiv

Well, at least 1 pontiac dealer (me) didn’t agree with bringing a frigging Keoren built POS onto the lot. There is and never was a need for this in the Pontiac lineup. They are the Honda of the GM family. What a POS toaster!

04/15, 6:23 PM

posted by:

murphy1

in case if noone has looked, the aveo isnt exactly shaking up the world in sales either. the whole aveo line should be dumped…

 
 
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