Porsche North America CEO Peter Schwarzenbauer is no fan of the Big Three’s dependence on retail incentives, nor what it’s doing to the U.S. auto market. “Our biggest concern, besides the general economic situation, is always – from our point of view – this stupid incentive war,” Schwarzenbauer told Ward’s Auto. “This is destroying the car market in general.” He said incentives and narrowing profit margins could destroy the future of the auto industry. He said Porsche maintains a no-incentives policy, despite posting a small sales drop in U.S. sales this August.
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