Less than three years since its U.S. debut, the Porsche Cayenne has run out of steam with sales here slumping for the 10th month in a row. The Cayenne’s decline again raises the question of whether Porsche stretched the brand too much with an SUV — particularly a vehicle with below-average quality scores, says Automotive News. U.S. sales of rival luxury SUVs also are down, leading some dealers and Porsche executives to conclude that the Cayenne is a victim of gasoline prices and the economy. Cayenne sales for the first 10 months of 2005 were 10,907, down 26.5 percent from a year earlier. Indeed, the Volkswagen Touareg SUV, with which the Cayenne shares a platform and many components, is performing worse than the Cayenne. U.S. Touareg sales are down even more — 36.9 percent through October.
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11/21, 8:51 PM
posted by:
JSP
I find this news strangely satisfying…
11/22, 5:55 PM
posted by:
jmhm2003
A good kick in the nards for Porche’s egomanial CEO Wendelin Whatshisname. His legacy will soon rival that of Jurgen Schremp in terms of Brand destruction.
Sweet news indeed.
As for VW, well….. whatever.