Porsche CEO scorns board members for speaking badly of company finances
06/19/2009, 6:04 PM
By Drew Johnson
In a move to help sweep its dire financial situation under the rug, Porsche CEO Wendelin Wiedeking has scolded two company board members for speaking negatively about the company’s financial standing. Porsche is trying to keep its poor financial condition quiet as it seeks more than $2.4 billion in government loans.
Wiedeking penned letters to IG Metall union head Bertold Huber and Volkswagen AG Chairman Ferdinand Piech – both members of Porsche’s board. Huber and Piech received the letters after publicly criticizing Porsche’s financial standing.
The exact contents of the letters remains unknown, but the Sueddeutsche Zeitung newspaper claims Wiedeking’s letter to Huber threatened to hold the union head liable if Porsche is denied a government loan. Huber responded by saying Porsche brought the negative publicity on itself by requesting federal aid, according to Automotive News.
Piech is a part owner of Porsche.
Wiedeking found himself in hot water after racking up $12 billion in debt during the failed takeover of Volkswagen. Porsche currently has a $3.5 billion cash shortfall and could be on some thin ice if its government loan doesn’t come through.



06/19, 6:29 PM
posted by:
idrinorbarsaku
and Wiedeking should be scorned for trying to keep a problem so “quiet”! Good for Ferdinana and Bertold for having the balls to say what should be said! Porsche needs to chill with all of their spending!
06/19, 6:44 PM
posted by:
DenverGuy217
Yeh, hide your negative financial situation for as long as possible like the US car companies did!
06/19, 7:29 PM
posted by:
xcatchmyshadowx
yeah, bring it on, put Wiedeking and Piech in the octagon!
06/19, 7:30 PM
posted by:
AutoCritical
I guess there is a part of them that does not want to be associated so closely with the ‘mis-management’ of the likes of GM. Trying to keep a clean image!
06/19, 7:36 PM
posted by:
scratchy
@ xcatchmyshadowx , and the winner should fight di Montezemelo ! …just because !
06/19, 7:52 PM
posted by:
xcatchmyshadowx
lol, no chance, i think di montezemolo is definetely destined to take on max `the pervert` mosley.
that would be a cracker!
06/20, 6:05 AM
posted by:
scratchy
lol , you’re right !
06/20, 10:16 AM
posted by:
moparsalesman1
WTF! ONLY AMERICAN COMPANIES WHO MAKE CRAP WERE AFFECTED BY THE GLOBAL RECESSION!
This is irresponsible reporting on behalf of leftlane news. You mean to tell me that there are foreign companies who are secretly trying to obtain loans from their government. This is obscene!
or it can be what i have been saying the whole freaking time. Everyone affected by the economy even elite european luxury cars.
and japanese automakers too!!!!
06/20, 11:59 AM
posted by:
idrinorbarsaku
moparsalesman1, did you just wake up from a year long sleep or something? There are companies all over the world seeking money from the governments!
06/20, 1:33 PM
posted by:
Madcapp
Denial is not just a river in Egypt.
06/20, 2:38 PM
posted by:
moparsalesman1
@ idrinorbarsaku perhaps your are not familiar to my particuliar brand of sarcasm. Because that whole post was sarcastic and I thought I laid it on rather thick. But thank you I will make sure I kick it up a notch so next time there is no confusion.
06/20, 5:09 PM
posted by:
idrinorbarsaku
no, sorry, I guess I missed them…
06/20, 5:37 PM
posted by:
johnnycanuck
“You vill not discuss our current financial circumstances… and you vill like it!”
06/20, 7:25 PM
posted by:
Borat
“Oh in good old days I would personally escort you on rehabilitation to Buchenwald!” Zeig Hail!
06/21, 1:17 AM
posted by:
sharpie
He is mad because the VW takeover didn’t go as plan and Wiedeking will always be associated with that failed attempt.
06/21, 9:07 AM
posted by:
DB9
Loose lips are the last of Herr Wiedeking problems. Wendelin better hope that the attempt to gain control of the VW group during at the top of an economic cycle, i.e., they paid top dollar(Euros) for VW’s shares, warrants etc, doesn’t result in bringing the company down. They’re already trying to quietly, as much as they can, peddle large shares of the company and as the article states seeking Government loans.
One might also want to think about what Porsche has been doing product wise: Four door hatchbacks, SUV’s and the planned use of Audi drivetrains in some of its products. What made Porsche the marque that it is today? A successful niche brand expands beyond what made it great at its peril. Instead of banking the profits of a cyclical upswing they went on an expensive spending binge financially in both line-up expansion and the attempt to gain control of the VW Group – they were warned that they were paying too much. Now they need VW’s Cash hoard to justify their debt; VW is smart/lucky in that they can prevent this – it would put the whole Group at risk.
Oh well a trip down memory lane:
http://www.youtube.com/watch?v=Q-IcvB2425I&eurl=http%3A%2F%2Fcarsguide%2Enews%2Ecom%2Eau%2Fsite%2Fnews%2Dand%2Dreviews%2Fstory%2Fthe%5Fporsche%5Fway%5Ffilm%5Ftrailer%2F&feature=player_embedded
They produced the above, you’d think they’d have more on the ball. Geezus, trying to peddle off 25% of the company to wealthy Gulf investors and seeking gov’t loans… Ferdinand and Ferry would be none to impressed with this zeitgeist!
DB9;-)
06/21, 2:11 PM
posted by:
nickkop
why is it that even some of the most profitable companies have to over-extend themselves, spending unnecessarily to develop products that very few will want or be able to afford? the cayenne is one thing, its a Porsche in an SUV world, but the panamera is fugly and just too much… they did it the themselves and the repercussions of their mismanagement are only fair. They should have learned from GM (and others) that once you choose to become a giant, its just that much easier to trip and fall flat on your face.
06/21, 7:01 PM
posted by:
xcatchmyshadowx
The Cayenne design bashing was much bigger when it hit the market than the negative reaction on the panamera and why should the Cayenne be more acceptable than the Panamera?
The Panamera is much closer to the real Porsche DNA than the a SUV ever will.
The Panamera TT is just 9 seconds slower around the Ring than a 997 Turbo and it already is the benchmark for all real 4-seaters, including the M5, RS6, E63, DB9, Maserati and all the others.
People will get used to the Pana like they got used to the Cayenne and the Cayenne is still the best selling Porsche. No, i don´t see any mistakes in their line up, their only mistake was Wiedeking`s obsession to try to take over VW.
06/21, 8:32 PM
posted by:
DB9
^Actually the 911 was the one bright spot, product wise, on their just released financial reports. The other was unrealized gains on their VW options (mark to market):
….”Thanks to a high-flying Volkswagen share price, Porsche’s net profit had already jumped fourfold to €5.6bn – higher than its revenues – in the first half, August 2008 to January 2009, of its fiscal year.”…
…”However, analysts have pointed to the fact that these profits are mere paper gains and that Porsche risks large writedowns should Volkswagen’s takeover-inflated share price return to normal price levels.”…
http://www.ft.com/cms/s/0/050c11fc-5cae-11de-9d42-00144feabdc0.html
As for the Panamera?/! I just don’t get it and leave it at… Quickest four door around the ring – who asked this question? At least the rest look better by a country mile. As many as they may sell, Porsche, will not be remembered for the Cayenne when all is said and done.
DB9
06/21, 9:18 PM
posted by:
sharpie
“why is it that even some of the most profitable companies have to over-extend themselves, spending unnecessarily to develop products that very few will want or be able to afford?” – nickkop
Same idea as what Wall Street analyst expect companies to keep posting record profits. If a company doesn’t try to improve itself, it is considered a “failure” in investor minds, and share price suffers. Stock market is fickle and does funny thing to management.
06/22, 11:05 AM
posted by:
scratchy
i like how during the crisis everyone became a financial expert. do you guys really think that things that get published are the whole story ?
06/23, 11:33 AM
posted by:
anderson_b76
Perhaps the Porsche CEO should scorn his designers for creating the world’s ugliest 4 door sports car.