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Porsche denies per-vehicle profit figures

01/25/2007, 1:14 PM

By admin

Porsche has issued an official statement to the press refuting a claim by B&D Forecast that the automaker makes an average of $28,000 on every vehicle it sells. Porsche says the figure was derived by dividing the company’s $2.7 billion profit by the 96,794 vehicles it sold in 2005. However, that figure includes one-time income not related to car sales.

“The calculation is misleading because it does not take into account the extensive one-off and extraordinary effects which impacted the pre-tax result of the Porsche Group in the 2005/06 financial year and which have nothing to do with the original Porsche business,” the statement reads.

$263 million Euros of the pre-tax result comes from the participation in Volkswagen AG, the company said. Porsche also said it earned several hundred million from “hedging transactions in connection with the VW participation.” Porsche also earned over $100 million from sale of CTS Fahrzeug-Dachsysteme. Although Porsche hasn’t disclosed exactly what amount of profit comes from its vehicle business, it’s safe to assume the automaker earned between $10,000 and $20,000 per car — still an impressive figure.

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01/25, 1:19 PM

posted by:

meanpants555

I can’t believe they make $20,000 per car! Let’s discuss this.

01/25, 1:22 PM

posted by:

snork

Hah…so they’re only SLIGHTLY less overpriced, LOL.

01/25, 1:33 PM

posted by:

MINIyegor

Porsches are excellent vehicles, but it doesn’t mean they have to be overpriced. I can understand if the Carrera GT generates huge profit, but not the all models. It’ll be very interesting to know how much profit they receive per model.

01/25, 1:36 PM

posted by:

Fatstrat

Why would anyone care how much anyone makes in private enterprise?
If you can get it, then do so. They do not have to justify it in the least. I wouldnt care if the report said they made 90% profit on every car sold.

01/25, 1:45 PM

posted by:

YourNameHere

it just like designer clothing…it doesn’t cost $500 to make that purse but ppl pay it. its an image thing. who cares. the ppl complaining are the ones that cant afford a Porsche. i love them and i hope they keep up there winning ways…there is no substitute.

01/25, 1:46 PM

posted by:

Jazz

I agree Fatstrat. They have a good business model, a great company , a loyal and large enough consumer base and great products. They should be profitable. I think it would be more news if they weren’t profitable.

01/25, 1:49 PM

posted by:

Hilg

Hmm, seems I wasn’t so far off in that other post. Like I said then, this was just total company profit divided by cars sold. Not just profit in the car division.

01/25, 2:01 PM

posted by:

Random Jerk

Porsches, like any other auto are worth exactly what people are willing to pay for them.

01/25, 2:04 PM

posted by:

Ricardo Head

If people wanna get assraped, the more power to Porsche. I don’t like their cars per se but they know how to crank money out of an inferiority complex combined with a midlife crisis as well as anyone.

01/25, 2:19 PM

posted by:

YourNameHere

someone explain to me how Porsche is a rip off? they undercut Ferrari & Lamborghini but thousands and Porsche out performs them. BMW and Merc have cars in the same price range (or higher) that cant keep up… The Z06 is nearly the same price as 911. The Viper is nearly the same prices a GT3. and the Porsche rides nicer and has a nicer interior. not to mention you have one of the best reliability ratings out there and if driven nicely even return decant MPG. it just sounds like ppl are pissed because Porsche knows how to build better cars cheaper.

01/25, 2:20 PM

posted by:

YourNameHere

Ricardo – there was a poll on MSN auto awhile ago. pretty sure i remember the #1 midlife crisis car is a Corvette cnvt.

01/25, 2:26 PM

posted by:

A4

yeah anything over $10k profit on a mass produced car is huge

01/25, 2:36 PM

posted by:

meanpants555

I buy designer clothing and it is worth every penny. I’d guess you’d say given the funds, I’d buy a Porsche.

01/25, 2:37 PM

posted by:

Bush

Your also paying for great research and development, great industrial design and consistent history. You get what you pay for – besides its free enterprise.

01/25, 2:47 PM

posted by:

Fatstrat

a good measure of value is repeat buyers. Porsche probably performs well in this area too.

01/25, 3:35 PM

posted by:

Andre Neves

YourNameHere, that is absolutely correct about the vette.

Fatstrat, You have no idea.
I work at one of their dealerships and i’ve NEVER seen any other manufacturer that as so many loyalists. Most people that come in looking for new cars have had 1-10 Porsches already. Part of the reason for that is Porsche gets involved with their customers.(PCA,Porsche Driving Experience, European Delivery,etc).

01/25, 3:40 PM

posted by:

YourNameHere

antoher valid point. companys that get invovled with the owners tend to have very high loyalty. Porsche, BMW, Mini, Scion…

01/25, 4:15 PM

posted by:

Blakkarr

This is going to be a hard thing for Porshe to dodge. Buyers will likely try to cut down past the profit margin to get a better deal. But if It’s just a fluke year, 2005 was a good year for them, then maybe not.

01/25, 4:21 PM

posted by:

YourNameHere

no one is going to try and haggle…what do you think this is GM? thats waht got the “not so big anymore” Big 3 into trouble in the 1st place.

01/25, 4:24 PM

posted by:

YourNameHere

and i doubt 98% of the public even knows or cares. only us car guys.

01/25, 4:45 PM

posted by:

F451

I don’t care! Porsche is successful, and keeps taking steps to remain successful—nothing wrong with that.

01/25, 5:05 PM

posted by:

The Stig

@ Andre Neves,

You are absolutely right.

01/25, 7:10 PM

posted by:

AdibzumbaAbihganulah

Now we are discussing like human beings!
Porsche is a total success. I wouldn’t care about the so called 20k profit at all.
And if one wouldn’t buy because of it, I’d respect. But don’t come and say it’s a rip off ’cause it’s not. They don’t look at the brand new cars and say: “Hmmmm, I think this one is worth 70k, so we’ll ask 90k for it. And for that one, about 130k, ok?” Just think about that. It’s the quality, the heritage, the racing history, the passion and, specially, the market. If people don’t pay, they don’t sell.

01/25, 7:24 PM

posted by:

Andre Neves

Grow up deantj, your are possible the most immature person on this site.

01/25, 7:41 PM

posted by:

Jaguar Sovereign

If People will pay what the company is asking for their products that are well built, well engineered, and hold their value. then all the power to both sides especially if the company is making a very large profit on those great products.

01/25, 8:29 PM

posted by:

Fatstrat

It’s not worth it Andre. Kinda like trying to explain the principles of gravity to your toddler. It will be years before he will be able to understand.

01/25, 10:15 PM

posted by:

GMkixassforev-a

As we can see AdibzumbaAbihganulah took more than 9 minutes to write his comment HAHAHA
I’m sure he didn’t see deantj’s comment when he said: “Now we are discussing like human beings!” HAHAHA
GM rocks!!!! (it has nothing to do with this, but… so what???)

01/25, 10:19 PM

posted by:

Veda

I’d assume that people who are whining about this news are those who are jealous of their successful business model. Instead of complaining they should try to figure out how to make $ the same way.

01/25, 11:34 PM

posted by:

Andre Neves

Hey deantj,
Here’s a little vid I shot before I left work of me “mopping the floor”, enjoy…
http://www.youtube.com/watch?v=t73lxk0hWec

01/26, 1:40 AM

posted by:

Saud

Some how I believe porsche

01/26, 3:33 AM

posted by:

Sharif

Porsche is one of the greatest brands ever. Think about it they don’t need to even advertise.

01/26, 6:24 AM

posted by:

YourNameHere

they advertise. just not very much

01/26, 6:58 AM

posted by:

gumball

deantj your the loser, he is the one with the mad ass job and look at you thinking up fantasies of porsche customers lol.

My dream job is to work at the porsche dealership, its not even a chore its a reward.

ur very luky Andre, hey were is ur dealership located? maybe in the future i could visit.

01/26, 9:31 AM

posted by:

Andre Neves

deantj,
I didn’t go to extreme lenths as you say. I had to go bring the GT3 over to our preperation center a couple miles away so I took the opertunity to show you how much of an idiot you are.
I always have a small digital camera in my coat pocket. I put it in video mode, shot the video, downloaded it on my computer at my desk at work, and uploaded it to youtube. Not that difficult unless your technically challenged or challenged overall which would be your case.

01/26, 1:27 PM

posted by:

NOS2006

I hope you weren’t comparing the Z06 to the 911 the same way you were comparing the Viper to the GT3.

In case you were, the Z06 gets 16/26 MPG with 505 HP and 470 lb/ft while the base 911 gets 17/25 MPG (very comparable) with only 325 HP and 273 lb/ft. With the base price of the same 911 being $2400 more than the base price of the Z06, I would not say the Z06 even compares, price for price, with the 911 on a performance level.

01/26, 1:41 PM

posted by:

Me

One thing not mentioned is that the original figure of $28000/car is an average. Here they say 10-20K per car. If I had to guess, these numbers seem believable PER car. However, the AVERAGE profit per car could be far greater thanks to the more expensive models such as the Turbo models and special additions where they can mark up the price and make between 20-30k+ profit on those models. As you know, a few of these could increase the average substantially. It may not be 28,000/car, but I bet it’s several thousand more than the 10-20K.

01/27, 12:07 AM

posted by:

sampson

the ‘ Auto Industry ‘ should be taking note of the obviously profitable market available… Someone could easily make cars the same or better quality and performance, undercut Porsche, and still make a killing…

01/27, 12:48 AM

posted by:

gumball

Um other car companies still struggle to match the 911, the only one that’ll probably match it or maybe beat it is the r8.

01/27, 12:50 AM

posted by:

gumball

continue.. but cant undercut either.

01/27, 9:23 PM

posted by:

stick2clutch

Sorry for the long post but I have to speak my peace.

Porsche is a great little company. Take it from me… I work for PCNA (Porsche Cars North America if you don’t know) and it is far better than anyone can imagine. For example, The company cares about their employees and makes sure their is balance between work and family. They also compensate their employees accordingly for the success of the company.

Also, it doesn’t matter if you wash the toilets and/or are sitting next to Mr. Shwarzenbauer. We’re all responsible for the product and ultimately the brand. A lot of effort and resources are allocated to making sure we know, understand, and believe in the product, and trust me, that’s the easy part. Just stop by your local dealership and see how easy it is to believe in the great product these cars truly are.

The number $28k is ridiculous. I questioned it the day the post went up and there is so much more to it.

And in case anyone is wondering. I own (No car payments!) an Acura (good car) and a Lexus (POS SUV) and don’t drive a Porsche (though it is hard not to) because I have my priorities straight. This is the hard part. But it is one of my goals to own one.

Corvette would be just as great as the 911 if the same amount of quality (in both material and engineering) would be going into it. (i.e. why polymer body panel, inferior fit & finish and pushrod engine technology?).

01/29, 9:55 AM

posted by:

1966_GTO_

It was obvious from the beginning that NO car company is making this kind of money. Porsche is a great and obviously intelligent company and it wouldn’t suprise me that their profits soar above other manufacturers.
Hey stick2clutch, PCNA is just Porsche’s North American extension?

01/29, 6:24 PM

posted by:

stick2clutch

1966_GTO, that’s correct. All Porsches are designed and built in Germany by Porsche AG (with the exception of the Boxster and Cayman which are built in Finland by a manufacturing partner). But PCNA is very influential as it accounts for over 1/3 of all sales.

 
 
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