Porsche plans to build on a strong 2011 with an even stronger 2012. Fresh off a record-setting sales year, Porsche has announced plans to grow its United States sales by 17 percent in 2012.
Porsche sold 29,023 vehicles in the U.S. last year – representing a 14.6 percent improvement over 2010 – but the automaker feels there is plenty of room for expansion. In fact, Porsche says its 2011 sales would have been even stronger had it not been for vehicle shortages.
The automaker’s U.S. supplies are expected to remain thin throughout 2012, but the addition of new 911 and Boxster models to the Porsche lineup should boost sales about 17 percent to 34,000 units.
Porsche recorded 118,867 worldwide sales last year, but wants to increase that figure to 200,000 units by 2018. The United States market will be an important part of that initiative, with 50,000 units – or 25 percent of total sales – expected to come from the region, according to Automotive News.
In order to support hat kind of volume, Porsche will open a new North American headquarters in Atlanta during the second half of 2013.
