By Nick Aziz
Thursday, Mar 16th, 2006 @ 8:54 am

“Oh my god! What a car!” Carmela Soprano squealed as she got behind the wheel of her brand spanking new Porsche Cayenne Turbo, a pricey gift from mobster husband Tony, on the season debut of HBO’s “The Sopranos.” She even mentioned the car by name. And while it make have felt like a paid product placement, it was not, says Porsche’s advertising agency. Writer Terence Winter’s script mentioned the Cayenne, and the Porsche was loaned to producers, reports Phil Rosenthal of the Chicago Tribune. Product placement has reportedly become a more than $1 billion annual industry, but this placement did not contribute that that massive toll. “We absolutely do not take product placement,” an HBO spokesperson said.

  

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