German sportscar manufacturer Porsche has both reason to celebrate and reason to be concerned after tallying July 2011 sales figures, with mixed results confusing matters for the automaker.
Worldwide total sales in July 2011 saw a dip of 447 vehicles, or about four percent, from 11,169 units in July 2010 to 10,722 vehicles in the same month this year. Despite July dipping downward, Porsche is still up nearly 29 percent seven months into 2011 compared to the same period in 2010, with 71,381 vehicles delivered so far.
While overall Porsche sales dipped slightly in July, Porsche had a record-setting expansion-filled month in China, selling 2,484 vehicles – a nearly 500 percent increase compared to the same month in 2010. Year-to-date, China has consumed 14,751 Porsches in 2011, making the Asian country the brand’s second largest market.
“Customer deliveries this year are exceeding our expectations. In July we almost rivalled last year’s record high,” said Bernhard Maier, Porsche AG board of management member for sales and marketing.
In the U.S. sales were just about flat, with 2,768 vehicles sold, a 2.4 percent monthly increase for July. Cayenne continues to be the brand’s best-seller worldwide, accounting for 5,483 vehicles out of July’s total 10,722 vehicles sold.
