Porsche has announced that it will build a West Coast Experience Center in Carson, California that will include a customer delivery center and track along with a host of related services.
Located roughly 15 minutes away from LAX, the centerpoint of the 53-acre facility will be what Porsche terms a “world-class test track and handling course” complete with an ice hill and a special off-road area with 45-degree declines and ascents for those wishing to test the capabilities of their Cayenne SUVs. Driving instructions will be available for enthusiasts of all skill levels.
The facility, which is modeled after sites in England, Germany and China, will also include a cafe, gift shop and a “Porsche Human Performance Center” with a gym and sports science laboratory.
“Our mission is to help everyone who loves automobiles and car culture to experience the pure joy, the art, and the science of driving,” said James Taylor, general manager, Porsche Experience Center. “Whether you want to experience the latest Porsche models like the new seventh-generation Porsche 911, upgrade your personal performance as a racer or athlete, or host a car club event or a product launch, we look forward to working with customers to create a memorable program.”
Construction will commence next summer, with the facility scheduled to open in 2013.
