Porsche is currently in the enviable position of having the best profit margins of any automaker, and the company wants to keep the distinction while more than doubling sales within several years.
Stuttgart is targeting global sales of 200,000 units by mid-decade, up from 97,000 last year. That’s quite a feat by itself, but to do so while maintaining 15 percent return on sales and 21 percent return on investment figures is decidedly daunting task.
To meet those targets, Porsche is planning to introduce either a completely new model or a significantly different variant (as opposed to the brand’s superabundant special editions) of an existing vehicle every year. With a new version of the iconic 911 under its belt, the company will turn its attention to the sub-Cayenne “Cajun” crossover, after which will come an entry-level sports car positioned under the Boxster/Cayman.
While product plans are murky farther down the line, Porsche design director Michael Mauer has stated that although there are “some (market segments) that won’t fit the brand there are a lot of possibilities.”
“The most important thing,” Mauer added, “is meeting expectations and brand values.”
Meanwhile, Porsche expects developing markets like China and Russia to snap up the new models, although the company also believes there are sales gains to be had in Europe and America.
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