Porsche is world-renowned for making some pretty fast vehicles, but even the German sports car maker wasn’t fast enough to outrun the global economic slowdown. The first six months of Porsche’s fiscal year are in the books and things are not looking good.
Porsche announced on Friday that its revenue decreased by 14.3 percent during the August to January period, totaling roughly three billion euros. Not surprisingly, Porsche’s sales are also down, slipping 27.3 percent to about 34,000 units.
Porsche noted that sales of its volume Boxster were down during the first half of its fiscal year, largely due to a new model set to launch next month. The German automaker expects sales to pick back up once the new model hits a number of global markets.
Porsche’s Cayenne saw about a 20 percent drop in global demand, but still managed a rather healthy 16,600 – not bad considering the trend away from large SUVs.
Here in North America, Porsche’s sales dropped from 16,200 dales during the same period last year to 11,850 units this year.



01/30, 4:32 PM
posted by:
qpt_dude
I’d blame their lazy design studio, but then again, every automaker is suffering their own problems from the global economic crisis.
01/30, 4:34 PM
posted by:
zfenderguy
‘nother day, ‘nother auto maker reporting losses. Can we just safely say everyone’s huring bad by now? I would expect Porsche would be one of the automakers that would be more insulated than others. Guess you can’t expect to weather any storm just by having quality product and a loyal fan base anymore.
01/30, 4:38 PM
posted by:
howsmydriving
Porsche’s sales wouldn’t tumble so much if their prices also tumbled.
01/30, 4:47 PM
posted by:
yarddog82abn
Damn… I guess it’s a little less Bang-Bang for this Baby-Booo….
01/30, 5:30 PM
posted by:
AHendy
The’re still making an average of $28 000 profit per vehicle. Porsche is suffering but not like the rest of the industry.
01/30, 5:33 PM
posted by:
Lariat Luxury Locomotive Liner No.3
Our dealer told us they were downsizing and carefully ordering cars as the market has softened substantially. Most people are waiting for the new definition of performance in an automobile and the technologies that come along for the ride.
01/30, 5:34 PM
posted by:
Dante_JoseCuervo
Hey porsche, I love your cars, they’re amazing, what I don’t love are your prices. Lower them and you’ll be good.
01/30, 6:08 PM
posted by:
jonmiles
I really think porsche has peaked
01/30, 7:53 PM
posted by:
johnnycanuck
LLLL#3,
Layman’s interpretation of your first sentence: even they can no longer afford to keep at least one of everything on the lot.
Layman’s interpretation of your second sentence: there could be some new colors coming next year.
01/30, 8:07 PM
posted by:
stick2clutch
@ Dante, though we’d all like to afford them, Porsche is doing a good thing for those that really matter to them, their customers. They’re not devaluing the brand. How disappointed would you be if you bought a car at, or near full price, and see it go for 6 or 7 grand less a month later?
@ AHenry, where did you get that outragious figure from?
01/30, 8:20 PM
posted by:
Bankruptcy2009
DANTE you don’t get it. Porsche is a Snob brand always was and always will. I am happy they hurting.
We just need automakers to step up and prove that Porsche can be outdone by serf cars such as the Nissan GTR -Spec V and the like. Until then Porsche kiss my American Ass.
01/30, 8:33 PM
posted by:
Lariat Luxury Locomotive Liner No.3
@JC, we all know this market segment is the target of new players who will definitely (and of which I will I happily support) give Porsche a run for their money. I can also say that our Porsche dealership has less pricks than they used to have in their various departments; I guess those pricks have all gone to work for Prick Motors?
.
@Bankruptcy2009, you are correct, it was once more an enthusiast owner, and then it slowly evolved into cavities with large sticks inserted; the enthusiasts are still around, but there are less of them.
01/30, 8:33 PM
posted by:
wushuhsu
Porsche AG deserves it and more for being such an arrogant irresponsive company. We’re clamoring for a Cayman with a 3.8L engine and what does Porsche AG give us in the latest facelift, an insulting minor incremental horsepower bump with the same undersized underpowered engine. Porsche AG deserves to go bankrupt.
01/30, 8:58 PM
posted by:
miket
I wonder how those sales break out….I would assume the 911 is still selling at normal levels, but the cayman / boxster (lower priced, different target) and the Cayenne (SUV- they all dropped) make up the majority of sales decline….
01/30, 9:00 PM
posted by:
miket
@ Bankruptcy – I wouldn’t call the GT-R a serf’s car at over 70k…..If that were the case, everyone would be applying for this “serf” position you speak of
01/30, 9:34 PM
posted by:
Borat
LLL3 is it downsizing because something softened or is it vice versa?
01/30, 10:56 PM
posted by:
AHendy
@stick2clutch, $28 000 Average Profit per vehichle is a number I got off this website actually. Porsche filed the report last year and I was pretty surprised myself. I guess that’s what helped them buy a majority share of VW.
01/30, 11:47 PM
posted by:
Bankruptcy2009
Miket the milkman listen Most of the snobbish cars I speak of are at $125,000 to $250,000 and above. ok
SO yeah in comparison $70K is a Minions car by comparison.
01/31, 1:56 PM
posted by:
Get Real
A Wall Street bonus will no more a Porsche buy.
Fat bellied bankers and bald finance bafoons will have to buy a Camry now.
02/01, 1:24 AM
posted by:
Dante_JoseCuervo
@stick2clutch, Bankruptcy2009
I do realize that porsche is a bit of a more exclusive brand and that by doing what they do, they don’t risk devaluing their cars, my comment was meant to be a bit more tongue-in-cheek… and it failed, lol.
02/02, 10:32 AM
posted by:
Z06ified
All of those $40,000 “millionaires” with small penises buying Porsches the last few years, can no longer buy them. That’s the 27.3% sales decline right there.
02/02, 12:25 PM
posted by:
Need more oil for GM
Awesome news. People would rather drive Corvettes and this proves it.
Buy American, Buy GM. It is your duty