The Honda Insight ’s reign as the best-selling vehicle in Japan lasted only a month, as Toyota ’s redesigned Prius captured the hearts – and wallets – of more Japanese buyers last month than any other car. The Prius, on its first month for sale in its domestic market, sold an impressive 10,915 units last month.
That compares favorably to the 10,481 Insights Honda sold in April. Honda still takes the title of having the first hybrid to top the monthly sales charts in Japan.
The Insight slid to third place – topped by Honda ’s non-hybrid Fit.
Japan’s government tax breaks for hybrids are proving to be a successful incentive in showrooms.
