By Leftlane Staff
Friday, Mar 10th, 2006 @ 3:09 pm

Putting the right “face” on a car or truck often adds up to the difference between a hit and a flop, explains the Wall Street Journal. After all, about 88 percent of men say they prefer a car with a distinctive front end. And today, some of the most successful cars are starting to look meaner, angrier and, at times, downright evil. “Frankly, it looks like it will bite your head off,” says designer J Mays of the Mustang. Meanwhile, “the Charger’s eyes are definitely its greatest asset,” said Chrysler ’s Ralph Gilles. “The headlights seem to make eye contact,” he said. “A mean face is what we’re going for.” Hyundai ’s Eric Stoddard points out that the mean look helps even timid drivers keep others at bay. The message? “Get out of my way.” Of course, not all cars need to look angry. BMW ’s latest models are known for their scowling faces, but BMW’s wildly successful Mini does just fine with its friendly looks. Volvo says it aims for a strong look — with broad shoulders that convey protection, while not looking mean. Still, automakers are well aware of the trend toward angry looks. Prompted by the success of the Chrysler 300 , Ford has said it will update its 500 sedan to appear meaner. [WSJ Subscribers - Full Article Here].

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