Bucking that trend is the Toyota Tacoma, which will receive an updated interior, new entertainment options and revised exterior styling. Frame and engine choices will remain unchanged, meaning that Toyota isn't pumping serious money into the little truck, but in the context of the moribund segment even relatively minor changes are noteworthy.
"It's an important segment for us because it provides us with young customers,"ť said Bob Carter, Group Vice President and brand manager for Toyota.
Carter stated that compact pickups could see a sales resurgence if gas prices continue to increase. Supporting that theory is the fact that Toyota sold more Tacomas than full-size Tundras through the first half of the year. Toyota will also have more of the market to itself when Ford finally euthanizes the Ranger next year.
Carter also reiterated that Toyota's part supply situation is stabilizing following the March disaster and that production should be back to full capacity by September.
1.'Toyota Tacoma to...' view