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Report: Apple developing navigation system for Mercedes

06/18/2007, 11:05 AM

By Nick

Apple is developing a navigation system for Mercedes-Benz, according to German magazine Focus. The technology will debut for the 2009 model year, exclusive to Mercedes automobiles.

Six months later, other automakers will be allowed to license the technology, the report claims.

The first 2009 models are likely to show up in mid to late 2008 — roughly 12 to 16 months from now. With 2008 models already finalized and either at dealers or arriving this fall, Mercedes is likely already testing the technology in 2009 prototypes, if the rumor is to be believed.

iPhone similarities more than likely

Apple’s iPhone is probably a good indicator of what an Apple-designed navigation system would be like. iPhone features an innovative touchscreen-based interface that eliminates the need for any mechanical buttons.

The iPhone goes on sale this month, so firsthand experience with the handset is limited, but Apple promises it’s unlike any normal touchscreen device. The $500 phone uses advanced software to make sense of complex movement and input from multiple fingers, resulting in a very intuitive and natural interface.

While “iDrive” from Mercedes-Benz archival BMW has been harshly criticized for unnecessary complexity and cumbersome controls, an Apple-designed navigation/control-center might be better received by the press and general public.

iPhone’s Maps application is powered by Google Maps, and chances are the Apple-Mercedes navigation system would use the same technology. Other automakers have made use of Google’s software, but none have wrapped it in an interface as slick as that of the iPhone.

Since most modern “navigation” systems offer much more than the name implies, the Apple nav would probably include other features from the iPhone as well. E-mail, calendar, iTunes, and perhaps even internet access are all possible. Integration/syncing with iPhone or other wireless handsets should also be expected.

For an overview of iPhone, click here.

Apple exclusives highly coveted

In 2004, Apple and BMW teamed up to offer the first seamless integration between iPod and a car audio system. Eventually, other automakers — including Mercedes — launched similar technologies, but BMW had the jump on the competition.

If true, the navigation deal with Mercedes would be a blow to BMW, especially considering its iDrive problems.

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06/18, 11:23 AM

posted by:

GBilbo070

so….

06/18, 11:25 AM

posted by:

mbgg099

cool

06/18, 11:35 AM

posted by:

CTS DRIVER

good, after the mercedes computer problem in the space station some expert help might be worth while.

06/18, 11:37 AM

posted by:

CTS DRIVER

and you wont need to be a rocket scientist to figure it all out, this will be great; apple products are even easy for a dumbass like me to use.

06/18, 11:45 AM

posted by:

snork

It’s gotta be better than MB’s comand system…pretty sucky in my aunt’s 2003 ML suv. Dunno about the more recent implementations but I’m guessing probably not much better.

06/18, 12:20 PM

posted by:

55amg

Great…I love apples…i love Benzes.

06/18, 12:51 PM

posted by:

gbb

Good think Benz chose Apple, as much as Microsoft (any version) crashes. Law suits would have been outa control.

06/18, 12:55 PM

posted by:

Stuart

Wise choice should help Mercedes on their way back up and beyond everyone else.

06/18, 12:59 PM

posted by:

Scarface03

I’m with you, GBilbo070, seems like a slow news day.

Although, the dawn of the iPhone age should make us all cringe. Though, first, you have to hand it to Apple. The iPod has been an unprecedented success, and undoubtedly, its popularity has transformed the auto industry and the proliferation of auxiliary inputs for car stereos. Before iPod, I think everyone was just happy playing their mix tapes and mix CDs.

But if you integrate e-mail and internet into a car-based system, let the motorists beware. I see the appeal of being completely connected to the outside world when you’re on the road. I commute to work 19 miles in suburban crawl and I drive for my job. I spend almost 2 MONTHS in the car not doing anything but driving (well, an occasional cell phone call I must confess, but with Bluetooth wireless technology). The thought of multitasking during this dead time I’m sure has widespread appeal.

Maybe the new system, if it has e-mail and internet, will only be able to let you access it when the car is parked. But if not, then we’ll have drivers distracted by e-mail, internet browing, and cell phone chatter on the roads at the same time, all the time, and I for one think most motorists will be seriously regretting THIS step in the advancement of technology, with increased traffic accidents and higher insurance premiums.

06/18, 1:03 PM

posted by:

TOZO

“iCar.” It might sell well.

06/18, 1:10 PM

posted by:

Kenny W

So was this about the new navigation or was it about the iPhone? Considering some of the duds that Apple has produced (Mac Mini, Apple TV, first gen iPod, Safari on windows, and soon to be iPhone) the only thing I would be willing to put money on is that it’s easier to use than BMW’s iDrive. Apple has no history of car navigation and like almost all companies first gen products I just can’t get excited when I can’t find any details about the product.

06/18, 1:19 PM

posted by:

LP640

i agree CTS apple products are very easy to use. it seems like an extremely slow day for car news. where’s the webmaster gone??

06/18, 1:45 PM

posted by:

jonstew

Kenny, what makes you think the iPhone will be a dud? Every company produces something the market just doesn’t like but it has to hit the market before you know (and unless Doc Brown has been giving you rides in the DeLorean I doubt you do). I doubt I need to remind you that Safari on Windows is a Beta version so I don’t think I would go so far as to call it a dud just yet either (it can’t be worse than Internet Explorer). If you want to talk about duds at least from the standpoint of money made try the Newton.

06/18, 1:53 PM

posted by:

drivingisfun

Who cares? This is barely news and I’m going to just wait 2 weeks before coming back to lln until some real news piles up. Also, maybe Daimler should spend some time fixing things like, oh I don’t know, the failure that is Maybach.

06/18, 2:05 PM

posted by:

Kenny W

johnstew,
Yes the safari is beta, but that’s what every company is calling their products these days. In the first 5 hours of its release a number of security holes had been found. Apple had to update Safari the day after it came out to patch it. Safari offers nothing that FireFox, Opera, or even IE doesn’t already.

As for the iPhone. It’s only available through 1 provider, it’s expensive, there is no actual keyboard, no 3G, crappy 3rd party application support, no MMS ability, no ability to connect to Exchange mail servers, and did I mention you have to use Cingular. The iPhone isn’t a true smartphone and therefore has no use in the business world. The only people that are going to buy it are the technophiles or image conscious that have to have the latest and greatest. It’s cost with a 2 year agreement is a whopping $500 and thats just for the 4 gig version. My name isn’t Mrs. Clio, so I could be wrong. However I’m willing to put money on it that the iPhone will be about as well received as the Zune.

06/18, 3:10 PM

posted by:

CTS DRIVER

LP640, APPLE PRODUCTS ARE THE ONLY ONES I DONT NEED A 9 YEAR OLD TO EXPLAIN TO ME HOW THEY WORK. ;)
MUST BE A BUNCH OF 9 YEAR OLD ENGINEERS DOWN THERE, HEY THATS BETTER THAN THE COBALT DESIGN TEAM. :)

06/18, 5:28 PM

posted by:

1c3d0g

“…an Apple-designed navigation/control-center might be better received by the press and general public”

Ha! You mean an overhyped, overpriced POS software ain’t worth a damn! Don’t follow the crowd just to be “hippy”, “cool” or “trendy”. Apple sucks.

06/18, 8:47 PM

posted by:

Sharif

I don’t think Benz would put a little trendy peice of bs equipment into their cars for the sake of it being fun to look at. It’s not that hard to make a navigation system considering that they still have 2 more years to work on it before its debut. Yes it will probably be overpriced with a bunch of features that you really don’t need and It is probably going to have a hard drive to store like 10000 songs but i don’t think it will be a failure the main thing that people rate NAV systems on is effectiveness, ease of use, egronomics, and visual appeal/screen clarity.

06/18, 10:30 PM

posted by:

RicardoHead

Guess it’s a very very slow news day.

06/19, 12:52 AM

posted by:

350zfairlady

Sweet!!!

06/19, 1:14 AM

posted by:

Stuart

drivinisfun – Maybach may have been a failure but it only lost a few million seeing as it wasn’t really a high cost project unlike Chrysler who was a complete waste of money and time. Time have already started to get better and thats the way it will probably stay for a long time. Chrysler more then likely on their way down especially with that truck oriented line-up

06/19, 1:26 AM

posted by:

obsessedwithautos

Let’s hope the design team doesn’t put too much eye candy in it. Exposé and ripple effects are fine on computers, but quite distracting in a car, I’d imagine.

06/19, 2:35 AM

posted by:

fan

not long until GM goes for a DOS-Based car… replacing the steering wheel with a keyboard…

06/19, 7:52 AM

posted by:

Fromes

An easy to use apple desinged interface would be a great alterntive to BMWs complex I-drive

06/19, 8:54 AM

posted by:

gitcypher

Guess I didn’t have to swing over to Electronista today after all.

06/19, 10:13 AM

posted by:

CTS DRIVER

LOL DEAN TJ, I HATE SMART ASSES IN SMARTS.

06/19, 11:26 AM

posted by:

jonstew

Kenny, Safari is free, you have to chose to download it and Apple like other company’s warns you it’s not perfect. I do not think a peice of software that is released as a beta version that has bugs that are fixed (and quickly at that) can be called a product flop.

As for the iPhone, um you did not do your research too well as the phone can get email on Exchange Servers, as for price every smart phone is expensive so that point is….well not one. A 2 year contract it is a little excessive but still not a deal breaker for a lot of people. I have Cingular (AT&T now) and have had Sprint and Verizon and can say Cingular has by far been the best of the three…it could be my area but it still has been the best of the three. As for MMS I am not a girl in high school sending text messages to my friends and besides, I seriously doubt Cingular would have signed on to sell a phone that does not allow texting. As I pointed out it may be a flop but until it is released you just plain do not know….Apparently NASDAQ does not think you are right either.

06/19, 1:32 PM

posted by:

BAMF

I think Apple should have worked with Audi instead. Audi already has a more user friendly/ergonomic theme going… apple would fit into that perfectly

06/19, 1:44 PM

posted by:

buenos

Hopefully there will be an “Apple-Shift-K” command to eliminate the damned breeders in their useless sport utes… right deantj?

06/19, 6:31 PM

posted by:

CTS DRIVER

to all the gays, wouldnt it be easier to just take a **** and jack off with it?

06/19, 10:53 PM

posted by:

Ian

lol a Merc Apple…. sounds yummy

06/20, 10:15 AM

posted by:

CarLord

Great, the current nav for MB sucks ass. Clumsy, outdated, and plain difficult to operate this should turn that problem around.

06/24, 1:34 AM

posted by:

BLISS

JUST ANOTHER RUMOR…..MERCEDES-BENZ WILL DEVELOP THEIR OWN….THE HAVE IT WHAT IT TAKES TO BE A TRUE CAR-MAKER.

06/24, 1:36 AM

posted by:

BLISS

GREATER GREATER GREATER THINGS IN STORE FOR MERCEDES-BENZ….THIS IS A TRUE FACT

06/24, 3:20 PM

posted by:

LamborghiniZ

How chic, apple making nav systems for MB, how very very uptown chic. Pass on this one.

 
 
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