After successfully selling its Aston Martin brand to an investor group, Ford is considering the sale of another one of its key properties — Volvo — in order to raise capital. The news comes from Sweden’s Goteborgs Posten newspaper, which claims BMW is still strongly considering buying Volvo.
News that BMW was mulling an acquisition of Volvo broke early this month, when the U.K.’s Autocar magazine said the German luxury maker was seeking a brand to pair with Mini in order to increase profitability of front-wheel drive architectures. Sources told the magazine BMW considered acquiring Alfa Romeo — another front-wheel-drive specialist — before looking at Volvo.
The U.K.’s Financial Times also echoed the rumors late last week, just prior to the Goteborgs Posten report. However, the newspaper believes a sale to Renault-Nissan is a more likely.
Ford raised $1 billion from the sale of Aston Martin, and could conceivably score significantly more for Volvo. It paid $6.5 billion for the company in 1999. Given Volvo integral role at Ford and Mazda in terms of safety and platforms, it’s likely Ford would expect a hefty sum for the Swedish firm.



05/29, 2:02 PM
posted by:
LP640
ford is going down. BMW should acquire volvo and improve it as well as jaguar
05/29, 2:09 PM
posted by:
c4Menace
I like BMW the way it is. If it gets too big you might see quality loss. and thats no good.
05/29, 2:36 PM
posted by:
fan
keep calm… this is nothing but rumour so far..
05/29, 2:36 PM
posted by:
Vdub
i don’t think volvo fits bmw’s performance imagine but who knows where bmw can take volvo.
05/29, 2:42 PM
posted by:
cookie4me
Ford should axe Mercury, pair Lincoln with the Premiere Auto Group and have Mazda run it. Talk about a company that is attuned to its customers! It is just what Ford needs most of all!
05/29, 2:44 PM
posted by:
shahedc
BMW also owns Mini and Rolls-Royce, which define “performance” at opposite ends of the spectrum.
If they are considering it, I’m sure they can do a good job with it.
~shahedc
.
05/29, 2:52 PM
posted by:
HoosierHero
Good, get rid of it. Not worth much anyways…
05/29, 2:57 PM
posted by:
Zhenya_Gatech
oh no,
i’ll never hear the end of it from the bimmer assholes.
At one point volvo could’ve bought BMW. Thanks ford.
05/29, 3:02 PM
posted by:
Hal
No way should Ford be selling Volvo, they need a luxury brand and they have done a decent job with Volvo. Now that Aston is gone they can move Jaguar upmarket to where it should be too.
I don’t see the logic for BMW either, unless they just want to get bigger for the sake of it. Either PSA or Renault would be a good buyer for Volvo tho’.
05/29, 3:03 PM
posted by:
CTS DRIVER
hey ford did better for volve than daimler did for chrysler, thanks daimler.
05/29, 3:05 PM
posted by:
CTS DRIVER
volvo
05/29, 3:07 PM
posted by:
illwill
^^^ true indeed.
05/29, 3:25 PM
posted by:
PrimeGTP
Death is calling for FoMoCo. The Ford, Lincoln, and Mercury names will be history soon enough. Where the rest will go, who knows. If General Motors were smart, they would look into grabbing Mazda just before Ford finally takes its last breath. Jaguar and Land Rover will probably go to investment companies.
05/29, 3:31 PM
posted by:
global_lightning
BMW: focuses on its core offerings of mid to upper range performance cars; RWD/AWD drivetrains
Volvo: focuses on mid to upper range luxury and family cars; FWD/AWD
Rolls Royce: focuses on top-end luxury and performance; RWD
MINI: focuses on entry level performance and family cars (Clubman?); FWD
I think it could work. The only deconfliction may need to happen around the C30/MINI/1-Series cars.
05/29, 4:36 PM
posted by:
Syrax
so, this means no rwd 2dr s60r?
05/29, 4:37 PM
posted by:
Syrax
and fiat would never let alfa go away
05/29, 5:32 PM
posted by:
1c3d0g
If Volvo goes to Renault-Nissan, it might as well be dead anyway.Volvo should stay with Ford or go to BMW but nowhere else.
05/29, 6:16 PM
posted by:
Ian
agreed with comment above. well said
05/29, 7:21 PM
posted by:
global_lightning
@Syrax:
The ‘S’ in S60 means ’sedan’; the coupe version of this car is the C70. Furthermore, the R series is being dropped due to lack of sales. For the same money you can buy a BMW 335i, which beats the S60R in virtually every category (ironic, given this topic…)
05/29, 8:57 PM
posted by:
2008PowerStrokeF450Lariat
that would be a mistake for ford. they need volvo, i dont know why but i have a feeling that they need them. i mean ford wants the new or next explorer could be based off of’s volvo’s xc90…but thats what i have to say about that.
05/29, 10:45 PM
posted by:
waywardboi
No way that’s going to happen Ford needs Volvo and have been doing a good job with it. BMW couldn’t take care of Land Rover which is much smaller than Volvo give it a few years and Volvo could maybe buy BMW, besides the price Ford would ask would be astronomical and more than likely out of reach for such a small manufacturer. This is more or less a ploy to play with some stock prices.
05/29, 11:09 PM
posted by:
Sharif
Ford did not do a good job with Volvo. Volvo did a good job for Volvo, and Volvo did a good job for Ford.
05/29, 11:52 PM
posted by:
brcart3r
BMW needs to buy Volvo just as much as Lotus nees to buy Lambo. It’s not necessary. Ford should indeed get rid of it because Volvo has gone way down hill. My mom used to own a S90 and I loved that thing. All new Volvos are plasticy, made that way so moms can easily wipe them down with lysol if needed.
05/30, 12:37 AM
posted by:
autonutt
I still think that this is bogus.. If BMW were really looking for assistance with the Mini’s FWD platform wouldn’t they reach out to PSA, since they are already cooperating on the Mini’s engines? Seems like a natural pairing since their vehicles don’t really compete or overlap much.. and BMW could definitely help bring Peugeot or Citroen back to the States.
05/30, 1:29 AM
posted by:
waywardboi
Sharif you say that Ford did not do a good job with Volvo well according to their sales which are up and their designs and market share both up it all points out to the fact that under Fords control they have became a much healthier company so stop hatting on the Domestics. Aston was also better off just sold to raise some capital, but Ford still retains 10% Ha Ha!!!!
05/30, 1:36 AM
posted by:
waywardboi
why is it that no matter how may strides the domestic make some of you will never forgive them? They are ours and a source of great pride so they have made mistakes hell as far as I’m concerned ain’t nothing perfect. it is almost as if some of you wish for their demise. Why? dont you know someone employed by one of them or of any one of their parts distributors? Where is that American spirit?
05/30, 2:59 AM
posted by:
Veda
If anybody wants to buy Volvo now is the best time. It will be a good investment for BMW regardless of whether they’ll be sharing technology or not. Though I can imagine a more fruitful collaboration between those two companies than any other. Peugeot, Renault, and Citroen are useless. They look good but have some of the worst reliability and interior quality. If you’ve owned a few you’ll understand…
05/30, 7:33 AM
posted by:
Get Real
Jaguar has always been a money loser, sell it fast.
Don’t sell Volvo, it makes lots of money off hippies from the 60’s and their children. Volvo makes money.
But Ford is stupid like GM who sold the cash cow GMAC.
05/30, 7:35 AM
posted by:
deantj
Jaguar is about to experience a turnaround. Fresh total redesigns are coming out for the flagship sedan (XKR?) and it looks good, although I have to admit BMW and MB have flooded the market with a million choices in the upscale sedan segment.