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Report: Chrysler 300-based Alfa Romeo to be built in Canada

06/15/2009, 11:46 AM

By Andrew Ganz

Aside from the Fiat 500, which is set to go on sale in the United States as a 2011 model, the first Italian-badged vehicle of the Fiat-Chrysler tie-up will likely be a full-sized Alfa Romeo potentially built on the Chrysler LX platform in the Michigan automaker’s Brampton, Ontario, assembly plant.

Canada’s Financial Post cited a report from IHS Global Insight that the new, large Alfa Romeo would be built alongside the Chrysler 300, Dodge Charger and Dodge Challenger at the Brampton, Ontario, assembly plant.

The 300, Charger and Challenger’s LX platform, a byproduct of Chrysler’s tie-up with Daimler, could provide just the full-size platform that Fiat has been seeking for its Alfa Romeo brand. The Italian automaker’s last large sedan, the 166 (pictured), was not a financial success in Europe and its successor has been pushed back repeatedly. The front-wheel-drive 166 was discontinued in 2007. Originally slated to receive the 169 nameplate, rumors a few months ago suggest that Fiat might invoke either the historical Milano or Giulia badges for the model in North America.

Sized about like an Audi A6 or BMW 5-Series, the 166 was actually sold for a brief period in the United States by AutoDelta USA, a private importer from Tennesse, though the shady dealings attracted the attention of the EPA, which later shut down the operation after just 24 cars were imported.

Considered a main element to Alfa Romeo’s success in North America, the 169 would be tailored specifically for the market and would not likely be built in Europe. It’s expected that Alfa Romeo would sell the 169, the smaller 159, the Spider roadster and probably the Brera sports car in North America.

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06/15, 11:48 AM

posted by:

A4

oh man this could be bad… i just want a Brera and a 159.

06/15, 12:03 PM

posted by:

johnnycanuck

And be powered by what? The LX needs a big lump for motivation.

06/15, 12:08 PM

posted by:

Borat

I imagine the motivation will come from new engine family developed by Chrysler. BTW, FIAT (Alfa) has an excellent V6 motor in its own inventory. Not to mention they have a slew of diesel engines with tremendous output for a diesel ( and enough torque to twist slush box in US trim).

06/15, 12:09 PM

posted by:

shaver

Calfa Romero?
They should make it in Jersey using real Italianos.

06/15, 12:12 PM

posted by:

ahnuconun

You have *got* to be kidding me. An American car using obsolete German components rebadged with an historic Italian name? I don’t know who, but a whole lot of dead people are spinning in their graves.

06/15, 12:13 PM

posted by:

rzegatl

all wrong

06/15, 12:21 PM

posted by:

F50

Alfa’s with a hemi… would just be wrong!

06/15, 12:28 PM

posted by:

JakeK66

So let’s just clear this up – as if there wasn’t enough brands in the stable, they need to add two more just to keep it interesting? Come on, HOW MANY TIMES do we have to go over this? FIVE brands is just too much for one company and dealership. especially one that doesn’t have much of a market as of right now anyway. The focus isn’t there, Chrysler Dodge Jeep is actually a nice mix of brands for premium/value/utility but adding Fiat and Alfa just is going to extend it too far.

06/15, 12:45 PM

posted by:

ricky_b

WRONG DIRECTION FIAT! Fiat designs and powertrains need to feed into Chrysler. Not the other way around.

I’m with A4. I want the 159. Last year, Alfa (Fiat) was reporting that they wanted to get back into the US market before all of this fallout. At the time, they even said that they intended to make the new 159 (circa 2012) to meet all US regulations (current 159s do not). I’m hoping they still follow through. If they want to let Chrysler designers use the same platform to adapt a Chrysler, fine.

But an Alfa 300. Yuck.

06/15, 12:46 PM

posted by:

05Z88Path

And why do they want a behemoth of a platform? Next they’ll be asking to rebadge a Dodge Durango….jeeze

06/15, 12:57 PM

posted by:

JakeK66

Next plat from FIAT – Split up the Brand into there own dealerships – make the Chrysler dealer and Fiats sold together but to get people off their backs for the Fix It Again Tony acronym they’ll call it a vintage all-American name- let’s say Plymouth making Chrysler-Plymouth delaerships.

Next they’ll leave Dodge by themselves – they’re a volume brand anyway, they can hold their own dealers by themselves.

Finally – in a move to become more diverse, they’ll take Jeeps and Alfa’s and put them in a dealer together. To force us to believe Alfa isn’t the same company it once was in terms of qualtiy, they too change their name to an all American icon, the Eagle, making Jeep-Eagle dealerships…

06/15, 1:00 PM

posted by:

atoms

an italian car using a base which has ties to mercedes benz, built in canada….hmmm it really gets around

06/15, 1:04 PM

posted by:

Rafa LL

They can’t use this and kill Viper.

06/15, 2:19 PM

posted by:

Blakkarr

So quick to dis. I’ll guess half of you just don’t liek CHRYSLER and the other half just are too weak minded to formulate your own opinion.

It’s a new car by FIAT that better reflects what Americans ACTUALLY drive not what pundits, punks, and pussy willows think everyone should be driving. Get over yourselves. Just be happy that FIAT and ALFA are bringing other cars into the mix.

CHRYSLER is going to be using FIAT’s engineering designs to base smaller cars but the majority of people in the US buy and drive larger cars. Trucks and SUVS are in decline but that does not automatically mean we are all going to driving in little pod cars.

I swear some of you think so much like the morons at GM who keep jumping from one end of the size spectrum to the other just because Gas spikes for a few weeks. I think we will see either an end to the HEMI or a major evolution, but big cars are not going away anytime soon if ever. Just the propulsion will change.

I think this article is badly off. The LX is going out for the LY platform which underpins the Challenger. I just wish CHRYSLER would retune the Challenger. It may be heavy as a Clydesdale , but it can still at least try to be a lighter on it feet. Tuner Challengers are outrageously capable, so why can’t DODGE be bothered to get it at least half right?

At any rate, I want to see this ALFA ROMEO built on the LY platform before I pass judgment.

06/15, 2:30 PM

posted by:

mayer_ray_nagin

They need to build a full-sized Alfa on the Dodge Ram platform asap.

06/15, 2:30 PM

posted by:

yarddog82abn

FINALLY….

A Chrysler with a respectable interior….

06/15, 2:33 PM

posted by:

johnnycanuck

Call it the Alfa Bitz.

06/15, 4:18 PM

posted by:

LDMAN

Fiat needs the Chrysler platform for the C and D segments where it barely competes on the global scene even with Alfa and Lancia. Frankly it does not need to put its A and B segment platform into Chrysler. The volumes and the margins simply are not there in North America but could, as long as the US$ is undervalued, make sense for export market.
I would guess that the next Alfa Romeo Crossover will be based on a Jeep or even a Dodge platform.
Living in Europe and having owned Alfas I simply need to warn North American Folks to take off their pink tinted nostalgia glasses. Current Alfa Product line does NOT compete with BMW, MB or even Audi. The interior is not very exciting, the quality ….debatable, performance of petrol engines mated to FWD or overweight Q4 …to be taken with a grain of salt. Only the most rabid Alfisti will put up with some of the brand’s most obvious shortcomings.

06/15, 5:12 PM

posted by:

CarCzarCdn

I think you guys might have this all backwards. This car is likely going to be produced here and shipped over to Europe for sale. The Brampton plant currently builds all the 300’s and Magnum’s for worldwide distribution including Europe. It makes sense for Alfa as they’ve been looking for a platform like this, and it utilizes a plant that is already exporting to that country.

06/15, 5:30 PM

posted by:

save saab

This is a good idea but Alfa has to re-create their V6 engine (their current JTS is really a highly modified GM High Feature engine). This car should be named the Milano because the Giulia name should be named for a small sub 3-series sedan. But it should be a lot smaller than the 300 and Charger. I’m still glad that Alfa is bringing it’s other models here in the near future.

06/15, 6:39 PM

posted by:

jayjc08

I know what your all thinking. “What the fvck, their going to take a huge, bulky American car that used to be a big German sedan and turn it into an Alfa?!”

But don’t worry. It’s only approx. 400 ibs heavier (but also RWD), larger, more flexible and probably better engineered than the current 166 platform.

Alfa is the Pontiac of Europe, just more beauty and less driving to impress.

06/15, 7:02 PM

posted by:

A4

Borat, Fiat could have all the diesel engines in the world and that still means jack diddly for us. Ford, GM, Chrysler, Honda, etc. all have tons of diesel technology at their disposal in European countries and how much of it have we seen in the car market? Other than the mainstream Germans we have Zilch.

06/15, 8:10 PM

posted by:

zoomzoomer

Remember the 166’s predecessor, the 164? It was a large FWD platform shared with Fiat and SAAB.. even though a Daimler/Chrysler platform sounds like heresy for Alfa Romeo.. at least it’s RWD.

06/15, 9:26 PM

posted by:

teahead

I think w/a Phoenix V6 and MDS 400hp V8, will do well in Europe IF the interior kicks arse and the front end isn’t too ugly.

06/15, 10:06 PM

posted by:

status

just what I’ve always wanted!!!!!! an italian car based on an american car based on a german car built in canada. and jake k, there is nothing premium about a chrysler.

06/16, 3:25 AM

posted by:

alfa owner

Ummm, F50, Alfas have always had hemis…

06/16, 3:27 AM

posted by:

SomeGreek

CarCzarCdn,
no one buys Chryslers in Europe.
jayjc08,
Alfa, the Pontiac of Europe? For Christ sake…

I don’t think Alfa will follow LLN’s speculations. It would result to an awfull car.

06/16, 6:56 AM

posted by:

jayjc08

SomeGreek- Reason why I say that is because both Pontiac and Alfa were performance marks. Sorry, but Alfa’s just don’t perform anymore. Pontiac for the most part don’t. Atleast your guys Alfa’s are better looking. Both don’t have the quality, Alfa probably worse than Pontiac.

06/16, 7:34 AM

posted by:

SomeGreek

Alfa has been racing in formula one before it was even named like that. It had the most succesfull team in championship by far until they decided to withdraw and focus on production cars. They sold the team at some talented loser of the time. Enzo Ferrari…

06/16, 8:17 AM

posted by:

F50

Actually after thinking about the Alfa + Hemi thing, it might actually be good since its going to be like the old De Tomaso’s using the Ford V8’s.

06/16, 8:52 AM

posted by:

Veda

Who cares, everyone in US just wants a Brera or GT.

06/16, 12:21 PM

posted by:

SoTXFord

Congrats Fiat, you’ve finally found a way to build an Alfa that even Jeremy Clarkson wouldn’t drive!

06/18, 10:38 PM

posted by:

jayjc08

SomeGreek- And, their road cars? Pontiac has also been successful in racing as of late- with their G6 taking quite a few wins and their Daytona prototype placing well.

 
 
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