By Leftlane Staff
Monday, Jun 5th, 2006 @ 5:58 pm

While there are no immediate plans for a revival of the nameplate, a top Nissan executive admitted the Datsun brand could be used again in the future. According to a report in Australia’s Herald Sun Nissan could eventually revive the Datsun name for a separate youth brand, somewhat like Toyota ’s Scion . Also like Scion, such a brand would be built for the U.S. market first and foremost. However, Nissan global communications vice-president Simon Sproule cautioned that the automaker currently has its hands full. “Frankly at the moment we are still developing the Nissan brand [...] We have only just started repairing the Infiniti brand.” He also said every brand carries “good and bad baggage.” For example, some consumers might look fondly on Datsun and wonder, “why did those idiots change it to Nissan?” While others might “think Datsun is completely irrelevant.” The Herald Sun speculates that if Datsun is used again, one of the most appropriate models would be the Nissan Cube from Japan.

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