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Report: Datsun brand could one day return to U.S.

06/05/2006, 5:58 PM

By admin

While there are no immediate plans for a revival of the nameplate, a top Nissan executive admitted the Datsun brand could be used again in the future. According to a report in Australia’s Herald Sun Nissan could eventually revive the Datsun name for a separate youth brand, somewhat like Toyota’s Scion. Also like Scion, such a brand would be built for the U.S. market first and foremost. However, Nissan global communications vice-president Simon Sproule cautioned that the automaker currently has its hands full. “Frankly at the moment we are still developing the Nissan brand [...] We have only just started repairing the Infiniti brand.” He also said every brand carries “good and bad baggage.” For example, some consumers might look fondly on Datsun and wonder, “why did those idiots change it to Nissan?” While others might “think Datsun is completely irrelevant.” The Herald Sun speculates that if Datsun is used again, one of the most appropriate models would be the Nissan Cube from Japan.

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06/05, 6:49 PM

posted by:

BCM

I can’t wait for the 2009 Honey Bee.

06/05, 7:02 PM

posted by:

Donnie

Datsun makes me think 70’s Disco.

This will never happen unless they decide use it for retro styled vehicles. Datsun = Old

06/05, 7:09 PM

posted by:

Jim

Datsun isn’t good. It sounds too Japanese and doesn’t flow very well on western tongues.

06/05, 7:17 PM

posted by:

SweatyCup

There will be Kids born since the 80s will never have heard of Datsun.
Bukakke would be a good japanese name that flows off western tongues

06/05, 7:34 PM

posted by:

jan trondsen

HATERS!!! Lol. I do admit, none of us Datsun fanatics were born in the eighties, but WE think that’d be neat-o. The 510 will always be a badass little car in my book.

JOHN MORTON’S ARMY!!!!!!!!

06/05, 7:45 PM

posted by:

SweatyCup

Which model did Farrah drive in Sunburn? Was it a 610? They never sold it in Europe. It had the strange shaped rear window. The ultimate seventies hairdo and car.

06/05, 8:14 PM

posted by:

SweatyCup

Wait!! it was a 1978 200SX I remember now

06/05, 8:32 PM

posted by:

BCM

Just about all the ’70s Datsuns had strange shaped rear windows, except maybe the Z. Remember the F-10? Just thinking about it makes me shiver. But yeah, the first North American 200SX was pretty strange looking; then when it was redesigned it became one of the better-looking ’80s Nissans.

06/05, 8:33 PM

posted by:

bob

had a 1970 datsun 510. what a great car.

06/05, 8:57 PM

posted by:

Mitch

Make a new 240Z, keep it about 2300 lbs and put a hot 4 cylinder in there with rear wheel drive, and I’ll bite.

06/05, 9:10 PM

posted by:

Thing2

the Datsun Cube? WTF!?!?!? of course it’ll become irrelevant. When one thinks of Datsun, for those that know, we think of the 240Z and its resemblance to the Ferraris of the day. Make compact little sports cars that are cheap, light, and small 4-bangers. A cool, Miata is a market. Then expand to four seat versions, and other compacts. That is a youth market the youth will want, not the highschooler’s mom trying to be young again…

06/05, 9:45 PM

posted by:

chris

My first car was a 1976 280Z (in 1990). I’ll always have fond memories of that car and the Datsun brand…

06/05, 9:47 PM

posted by:

chris

whoops – forgot to finish. I’ll always have fond memories of that car, despite the rusting problems, which required yearly body work for the 5 years I owned the car. Still, it was a great drive…

06/05, 10:13 PM

posted by:

alex

Please…not enough japanesse car brand, espicially a youth one!!!
-Alex

06/05, 11:42 PM

posted by:

Niels

Datsun was the only Japanese brand I respected. But to think the brand would possibly be used on a Nissan Cube makes me lose all respect for a once great nameplate.

06/06, 1:57 AM

posted by:

Anonymous

Yeah, no Nissan Cube. On the other hand, for those who say you had to be born 30 years ago to appreciate it, I’m 19 and I love all the Datsuns I’ve seen. They look italian.

06/06, 2:03 AM

posted by:

Craig

“one of the most appropriate models would be the Nissan Cube from Japan.”

…and a new 2500lb Datsun 510 and a new Silvia RWD turbo coupe sold under the Datsun brand.

Keep pestering Nissan as a horde and they’ll eventually have to sell a proper Silvia in the States no matter what you call it.

06/06, 8:21 AM

posted by:

aj

Had an ‘80 200SX that was awesome! Please bring those cars back somehow, but let Toyota make those boxy, novelty items.

06/06, 9:01 AM

posted by:

FR

Had a ‘81 Datsun 810 (Maxima). Great car that had some kooky broad reminding me whenever I left the lights on. I welcome Datsun back and hope they don’t spontaneously combust like the current crop of Altimas.

06/06, 9:10 AM

posted by:

dan

I would say that datsun is irrelevant, but it’s no dumber a name than scion, and a few people would immediately recognize it as sub-nissan, which in this case, is actually a good thing since that’s how they’d use it. The Cube is an obvious alternative to the xb, and the xb is doing very well, so why not? If you were one of the many people buying xb’s, wouldn’t your particular interests also be met with the Cube, and as a funky “datsun,” no less? There was that weird lightweight 350z chassis-based concept in detroit that might spin-off a car, although one probably more conventionally styled…I think that might make an interesting datsun.

06/06, 9:27 AM

posted by:

Anonymous

dan, can you link to that 350z chassis-based concept you were talking about?

06/06, 3:05 PM

posted by:

Wayne

Dan, do you mean the nissan urge?

06/06, 7:33 PM

posted by:

DC

Mmmmmmm…

A new Datsun 280ZX.

Drooooool…

Probably the best looking last 70’s – early 80’s affordable sporty car on the market at the time.

06/06, 7:39 PM

posted by:

Tony

Datsun should only be on small fairly light rwd cars(imo). The 510, a new 240Z. On the Cube or anything to compete with the trendy, artsy, whatever Scions, would be a waste of a great name.

06/22, 1:14 PM

posted by:

Jim

Hmm ones that think Datsun ugh, or why bring back that name or whatever apparently never drove one or have had the oppurtunity to be beat by one.

I have owned several of the Z line, the last two I have had being the fastest.

I would think that any car you can buy that still looks good, keeps up with the newest Vette and well would mostly stomp pretty much all on the road at over 200k on the stock block is a good car.

I bought my last 280ZX Turbo for 2500, I put into it about 2000. I drove it for 3 years. Raced it at the track, impressed many and sold it for 6000 on ebay. How can you go wrong there?

 
 
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