Comments on: Report: Ford to offer Volvo for $6 billion

By: rubyroxy

rubyroxy — Fri, 05 Dec 2008 16:34:39 +0000

Ford will be very sorry if they sell Volvo. Wait a couple years and see.
Cheers!

By: hateful83

hateful83 — Fri, 05 Dec 2008 03:17:57 +0000

Ford is in survival mode. I give them credit, they’re doing what they have to do to stay afloat.

By: 1c3d0g

1c3d0g — Fri, 05 Dec 2008 02:06:51 +0000

Bad idea, Ford.

By: jdasch1

jdasch1 — Fri, 05 Dec 2008 01:12:04 +0000

Ford got what they wanted and not wanted from Volvo. They got Hybrid tech and safe body structure from them, but when you drive a Volvo, you say the same over and over again…”who would buy this noisy, bad fit and finish vehicle??” The sales people are snobs, and the product is expensive next to Lexus or BMW. If they can get millions not billions for Volvo…they should pull the trigger and move on!!

By: DrFill

DrFill — Fri, 05 Dec 2008 00:41:38 +0000

Volvo falls nicely, and neatly, into the “Neither here, nor there, category
There are plenty of vehicles that provide state-of-the-art safety equipment, and sterling crash test ratings
25 years ago, they were unique to safety.
The competition has caught up.
They’re a one-trick pony, and now many has seen that trick elsewhere
DrFill

By: tyler_is_aero_tt

tyler_is_aero_tt — Thu, 04 Dec 2008 23:59:14 +0000

I always thought Volvo was a pointless brand, except when it comes to safety. They are far too bland to compete.

By: Get Real

Get Real — Thu, 04 Dec 2008 23:13:40 +0000

Should read 6 MILLION dollars.

Who is going to buy a black hole that sucks cash ????

By: acura_el2000

acura_el2000 — Thu, 04 Dec 2008 22:10:36 +0000

SET VOLVO FREE

By: Lionwithoutpride

Lionwithoutpride — Thu, 04 Dec 2008 21:40:33 +0000

This will bite Ford in the ass. Volvo only ran into real problems as its popularity grew and people who do not understand the concept of what a Volvo is started making demands. It is not a performance brand whether that be real speed or real off-roading. It does not seek to win prizes for the appearance of its vehicles. Volvo sells safety and utility. The majority who comment on this site are car enthusiasts who do not seem to care that vehicles are made for more than just the tuner, racing, etc. crowd. There is a reason Toyota sells well despite the constant jeering from what seems to be a vast majority of commenters here.

I am in the camp that says Ford ruined Volvo by trying to take a near-luxury brand and make it luxury. Ford thought Volvos should be sexier. Ford thought Volvos needed to sell in bigger numbers to be viable (they may have been right on this one, but they certainly did not accomplish the task). To the naysayers who will say I am full of it (and I often am), I point to Subaru. Subaru is heavily advertising safety as Volvo once did (Volvo now spends as much time in their advertising on other attributes as safety). Subaru is also heavily advertising on Subaru’s environmental impact and the lifestyle of those who drive Subarus. As always, I could be wrong, but I think Subaru has filled the niche that Volvo used to fill. Ford will sell Volvo and the end result seems to be that a Chinese company will reap the same rewards from Volvo as Ford has-suddenly, the American market will open to the Chinese company because they WILL have vehicles safe enough to make it into the states AND you are selling them a dealer network. This seems utter idiocy to me; but, I am sure that I will be greeted with the typical, “so what? Volvo makes no money for Ford!” (which is b.s. since Ford can only claim vehicle safety awards thanks to Volvo tech-transfers to Ford’s products).

By: Blakkarr

Blakkarr — Thu, 04 Dec 2008 21:11:18 +0000

The VOLVO sell is not going to go through without a huge loss. That said, VOLVO would be a fine buy for anyone, even now.

FORD did a good job with VOLVO and it would be a shame to sell the company. If VOLVO could have been able to buy itself out, that would be the best option of all.

Frankly FORD should not be looking to sell VOLVO simply because they are going to regret it in two or three years.

It future will tell that selling and killing division is never a good move. It will also say that in buying a company it is critical that that company be maintained as if its own company so selling it entails little more than installing new execs and managers as needed.

By: mayer_ray_nagin

mayer_ray_nagin — Thu, 04 Dec 2008 19:32:16 +0000

They could sell it to Ellen Degeneres

By: Mad_Jasper

Mad_Jasper — Thu, 04 Dec 2008 19:24:12 +0000

"Shouldn’t it read “that it plans to sell its lone remaining PAG brand,” instead of “loan remaining PAG brand?” Freudian slip.

By: howsmydriving

howsmydriving — Thu, 04 Dec 2008 19:20:52 +0000

Why sell Volvo? Wouldn’t it be more fun just to kill it outright? You can’t put a price tag on fun.

By: yarddog82abn

yarddog82abn — Thu, 04 Dec 2008 19:15:53 +0000

Good thing Ford got what they could out of Volvo, if the Chinese get a hold of it, and they manufacture the parts in China, you can throw safe’s car title out the window…

By: Borat

Borat — Thu, 04 Dec 2008 19:12:00 +0000

LLN should know basics of economics: company is valued not based on safety margins of the products, but on number of products sold. Very few safe Volvos have been sold, ergo there is no way Volvo worth almost the same as before it was acquired and raped by FoMoCo.

By: kingofjericho

kingofjericho — Thu, 04 Dec 2008 19:05:49 +0000

Shouldn’t it read “that it plans to sell its lone remaining PAG brand,” instead of “loan remaining PAG brand?”