Not content with his company’s accelerated “Way Forward” plan announced in mid-September, Ford CEO Alan Mulally said a better version of the restructuring strategy is on the way.
Ford updated its “Way Forward” in September in response to concerns that it was moving too slowly on plans first announced in January. Dubbed “Way Forward 2.0″ by analysts, the updated was criticized for a lack of specifics in many areas.
In an interview with trade publication Automotive News, Mr. Mulally said Way Forward 3.0 will address the two areas that need the most enhancement — product plan and manufacturing productivity. “It is what it is today. But with the shifts in customer demand, we know we’re going to end up with changes to that plan across the entire portfolio,” Mulally said.
