General Motors’ sales have taken a beaten over the last few months, but the Detroit-based automaker is expected to post stronger October sales numbers on the back of an improved marketing efforts and a fresh vehicle lineup.
According to the latest estimates from Edmunds, GM will grow its U.S. market share in October to 22.4 percent. That’s up from a 19.1 percent market share during the period July-September. October’s annualized sales rate is expected to inch across the 10 million unit mark, compared to September’s rate of 9.5 million units.
GM’s increased October market share can be linked to several important new market launches. October has seen the first major market rollouts of GM’s all-new Chevrolet Equinox crossover, Cadillac CTS Sport Wagon and Buick LaCrosse premium sedan.
In tandem with its new vehicle launches, GM has also stepped up its marketing efforts. Thanks to the leadership of recently-appointed marketing head Bob Lutz, GM has increased its ad spending, including the successful launch of its “May the best car win” ad campaign. Lutz has hinted that GM’s advertising will become even more aggressive in the coming months.
