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Report: India’s Mahindra not interested in GM’s Hummer brand

08/18/2008, 1:32 PM

By Drew Johnson

Although General Motors CEO Rick Wagoner says the automaker has received ‘significant interest’ in the sale of over $4 billion worth of assets, apparently the company’s Hummer brand isn’t quite garnering the amount of interest GM is letting on.

Although previous reports had India’s Mahindra & Mahindra pegged as the leading candidate to buy GM’s Hummer brand, the Indian automaker has revealed that it is not interested in the iconic off-road brand.

“There has been a lot of speculation. I want to say categorically we are not pursuing Hummer,” Mahindra Vice Chairman Anand Mahindra told Automotive News. “We are pursuing our own models strategy and we do not want to tarnish our lean warrior strategy.”

Mahindra is currently planning to launch fuel-efficient trucks and SUVs into the U.S. market and is concerned that the purchase of the Hummer brand could diminish the company’s image as an eco-friendly automaker.

Automotive News also reports that China’s Hunan Changfeng Motor Co. has turned down the offer to purchase Hummer for similar reasons.

With Hummer’s abysmal fuel economy obviously preceding its reputation as a competent off-road vehicle maker, GM might have a harder time than first thought unloading the brand that has become the poster child for poor fuel economy.

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08/18, 1:52 PM

posted by:

oldraven

OOohhhhh! That’s got to smart.

08/18, 2:04 PM

posted by:

JetmanOTC

Whats wrong Mahindra, don’t have the balls to run Hummer?

08/18, 2:11 PM

posted by:

johnnycanuck

I’d call that a blown opportunity.

08/18, 2:11 PM

posted by:

Got Handling?

Why buy something that is so easy to copy? Ruler-straight styling, outdated chassis engineering and appalling build quality are things that India does very well already. The brand’s value has imploded in the world’s largest auto markets over the last 12 months. The final cachet: a whole bunch of pension and healthcare liabilities from GM’s ridiculous workforce.

08/18, 2:13 PM

posted by:

fuk-u-asshole

no one wants the POS brand. ****in lame trucks. a slow death will follow

08/18, 2:17 PM

posted by:

smrtypants44

I dont see the logic in this article. GM says it has interest in Hummer. Someone else says Tatra is interested. Tatra says it is not interested. So therefore Hummer has no interest? How does that make sense?

08/18, 2:23 PM

posted by:

Got Handling?

Wasn’t Tatra an eastern European (Czech) carmaker? I think you mean TATA, which is not the same company as Mahindra.

08/18, 2:48 PM

posted by:

SickofGarbageMotors

GM got themselves in quite a pickel with bringing up Hummer for residential sale. Now after investing however many billions into it, they are left with nothing but a rejected shell of it’s former self.

The image of gas guzzling pigs is something that GM seriously needs to shake right now so they’d probably be best off selling it for a massive loss, or even donating it just to eliminate the deadweight.

08/18, 2:50 PM

posted by:

SickofGarbageMotors

Besides, TATA just bought LandRover from Ford so what are they going to gain from buying Hummer too?

08/18, 3:05 PM

posted by:

howsmydriving

If nobody else will buy Hummer, I will.

08/18, 3:08 PM

posted by:

shaver

This article says nothing about Tata. And reality is, Tata (the man) got a lot of crap for buying the Brit panty waste that is LR and Jag. Something about tata does not have any experience in that arena and both brands are money losers. So I doubt they will buy anything of questionable value in near future.
Meanwhile,
Mahindra’s “lean warior strateegy” is apparently to introduce knock offs of Toyota’s 1981 pick up. God forbid they risk tarnishing that.

08/18, 3:19 PM

posted by:

GREYHOUND

Wow, Hummer, that really sucks. Hard to swallow the news. I guess GM’s really blown it with this brand. RIP.

08/18, 3:54 PM

posted by:

brassmonkey

Funny. Customers aren’t interested in the brand either.

08/18, 4:02 PM

posted by:

elviososa

I will buy it for a penny.

08/18, 4:08 PM

posted by:

travis0017

Good riddens! Now, low self-esteem suburbanites will need some other overly-priced-and unnecessary-for-its-purposes item to show off and make them feel better about themselves…Rolexes for telling time? Bazukas for duck hunting?

08/18, 4:31 PM

posted by:

Jordan

how can you accuse mahindra of not having the balls to run hummer when gm is trying desperately to sell it to anyone who will buy?

this sucks for gm. the brand has such a negative stigma associated with it, they might have to simply fold it to save themselves the operating costs. at this point it looks like no one’s gonna buy it.

08/18, 4:38 PM

posted by:

doghis

they should get Arnold Schwarzenegger to buy it….imagine the fun he’ll have!!!

08/18, 6:10 PM

posted by:

Madcapp

I’ll offer 27 pesos, and an almost full bottle of Jim Beam for Hummer…and that’s being generous.

08/18, 6:32 PM

posted by:

ktulu

no surpriuse. Hummers R drawil lo interest, so the Hummer Co. should, 2.

U can get a Hummer 4 $5 in certain alleys

08/18, 7:05 PM

posted by:

DeansterTJ

Funny comments ladies.

I think MAhindra has another dildo up its sleeve. I think they might be in talks to acquire Jeep instead. Don’t tell them the Wrangler gets worse mileage than an H2 though

08/18, 10:04 PM

posted by:

llt21

HA HA HA HA That is funny. Looks like we can say goodbye to GM.

08/19, 2:04 AM

posted by:

TOZO

I hate Mahindra and I want it to die.

08/19, 6:44 AM

posted by:

fan

best thing GM could do is stand up, say something along the lines of “we had this brand, and it was good for some time, people liked it, and it was an american idol in its on right. But times have changed, and thus, we close the chapter.”

That would be fair and square, and might actually contribute to their credibility…

08/19, 7:00 AM

posted by:

oldraven

Fan, it’s no so easy as just saying “I now shut the brand down.” Do you know how much money is involved with buying out an entire dealer network?

08/19, 10:54 AM

posted by:

beatusmongous

The one Hummer dealer in my city has just closed down. I believe they are converting to a Smart center. Go figure…

08/20, 7:27 AM

posted by:

JohnnyBlazE

JetmanOTC, not so much no balls, but lack of stupidity that prevents them from buying Hummer.

 
 
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