Just yesterday, we told you how Porsche engineers have accused Nissan of reporting an unrealistic Nurburgring lap time for its GT-R sports car. Today, it’s Nissan taking a jab at Porsche, with marketing boss Tetsuo Shimada saying the forthcoming 370Z will be a full-fledged competitor to the Porsche Cayman and Boxster, for a much lower price.
“With the 370Z, we are focusing more on the driving performance, as a pure driving sports car,” Shimada told Automotive News.
But can Nissan really take on the much more expensive Boxster and Cayman with its modestly priced Z? Nissan’s GT-R has managed to go neck-and-neck with Porsche’s 911, so it’s conceivable the 370Z could do the same in its own segment.
The 370Z is expected to use the same VQ37VHR powerplant found in the Infiniti G37 — a V6 displacing 3.7-liter — delivering at least 330 horsepower. Recent rumors indicate a 4.5-liter V8 might also be offered.
Expect to see the all-new Z at the 2008 Los Angeles Auto Show in November. Nissan will likely introduce the coupe version first, with a convertible to follow in the coming months. The car will go on sale in Japan in December, and in North America in early 2009.




10/01, 3:18 PM
posted by:
beatusmongous
Ouch. Them’s fightin’ words.
This should be a good fight. Some great products should come out of this little battle. I’m poppin’ my popcorn now…
10/01, 3:25 PM
posted by:
inline6
I hate the styling of the current Z. It’s too porky, to boot.
if they can clean things up on those two fronts, I’ll be rooting for Nissan in this fight.
10/01, 3:29 PM
posted by:
nickkop
should be sick ! can we have an all wheel drive 370 Z ? ( 370ZX ) like a 25-30k wrx/ralliart segment hatch competitor ? or even sentra-based ??? just do it !
10/01, 3:31 PM
posted by:
nickkop
inline-6 : they areadly have !! this new 370 is supposed to be a few hundred pounds lighter and almost 1/2 half foot shorter than the old 350 car !
10/01, 3:40 PM
posted by:
johnnycanuck
The Germans are so f*cked. While they’re all busy scurrying around like frat boys on a pantie raid trying to get anything to market that can somehow get that CAFE number up- or in Porsche’s case engage in a hostile takeover- the Japanese are free to pick up where they left off in the early nineties when the likes of the Z, the Supra, RX-7 and even 3000GT were at their peak. I hope they clean their glockenspiels. Some may argue Porsche is simply good at their business, but if a relatively low volume producer like Porsche has the wherewithal to control a volume player like VW, that says to me their product is overpriced and over-rated. Despite the Nurburgring controversy, Nissan has proved they can keep up at the track. Now it’s time to spank them and take their beer money. And just wait until the likes of the GTR Spec-V, LF-A and NSX hit the circuit. This is going to be more fun to watch than a rerun of Sink the Bismark.
10/01, 3:44 PM
posted by:
golf4me
Great, it might have the power, speed, and handling, but it has no STYLE…I don’t care if it costs 10k less, because it frankly it still looks like a 20k car to me.
10/01, 3:57 PM
posted by:
yarddog82abn
YAAAH!!!………….. I WANNA SEE BLOOD!!!
The car’s,…..not the drivers,….don’t get me wrong here…..
10/01, 4:04 PM
posted by:
jonmiles
Ooo, I wonder if they will boast phony track numbers for the 370 as well!!
10/01, 5:15 PM
posted by:
big j
neck-and-neck? I’m not a Nissan fan boy or anything, but doesn’t the GT-R own the Porsche?
10/01, 5:55 PM
posted by:
larsim
I am also not a Nissan fan boy or anything…. but I said here a year ago: Nissan is just on a major roll!!!!!!!!!!!! BMW, Mercedes, Lexus. Nissan is closer than it appears!
10/01, 6:17 PM
posted by:
zoomzoomer
The Boxster has been around basically unchanged with only a few minor facelifts for almost 12 years.. so how hard could it be for Nissan to match it dynamically with a new car?
10/01, 6:22 PM
posted by:
autonut
While Porsche is chasing it’s own tale and VW tail as well, Nissan quietly building faster cars (also of better quality). In case fast cars will be handled by Infinity the service will be excellent as well. Keep on bitchin’, Porsche.
10/01, 8:59 PM
posted by:
Need4SSpeed
Sounds like the 370Z is about to also get a major price increase, if they want it to compete against Porsche…
10/01, 9:33 PM
posted by:
nowei
Nissan is the only possible winner of this feud, regardless of whether or not their cars actually outperform Porsche’s.
Porsche should have just kept quiet.
10/01, 10:25 PM
posted by:
beatusmongous
“Nissan is the only possible winner of this feud,”
Think “Free Publicity”. Nowei, you got that right.
10/02, 12:31 AM
posted by:
Got Handling?
Jonnycanuck,
“The Germans are so f*cked”, not the most astute observation ever. I doubt there is a nation whose car-building industry is in better shape than Germany’s.
Porsche’s ability to buy out VW could possibly be taken as proof that their product is overpriced, but how does it prove that their product is overrated?
Furthermore, if Porsche is selling out across its range, and has a healthy order book, how can you call it overpriced? Pricing is a function of demand, not production cost, regardless of whether you’re talking razor blades or roadsters.
10/02, 12:56 AM
posted by:
DrFill
Not gonna win the style battle anytime soon
DrFill
10/02, 1:00 AM
posted by:
brocky
I don’t see this as a threat to Porsche. At all. If anything, it’s a marketing scheme just like their 7:29 in the Nurburgring. It’s like hyping up games by tagging players as the “next Michael Jordan” or labeling teams as the greatest ever. Of course Nissan can build cars to compete with Porsche. Any company can. It’s just not smart for every company to do so. But with the great finished product in the GT-R after having proclaimed it as the “Turbo beater,” and the success of their 350z’s and G35’s, Nissan feels like they’ve developed a good enough reputation to actually try to lure Porsche buyers into Nissan. Will it happen? Nope. But it gets everybody’s attention.
10/02, 8:01 AM
posted by:
JohnnyBlazE
Go on Nissan, make the Japanese proud… You already have with the Skylines of old, the GT-R of now and lets face it the Datsuns of old were something yummy too… :$
10/02, 8:13 AM
posted by:
Stinky007
Empty words, Nissan might match the performance, but not the prestige…
If I had the money, I wouldn’t buy a japanese ricer no matter how fast it is. I don’t want to talk about the styling, the newer cars from Nissan are going full japanese so I’m having a hard time understanding them (just like Pokemon, Anime drama and most Japanese television shows…)
Call me narrow-minded, but I won’t buy a cheaper car, even if it’s faster if it looks like it has been designed by a screaming, spike haired, katana wielding, half naked japanese… ninja :p!
“brocky” managed to sum it up in much more rational terms, if don’t like my little rant, read his comment
10/02, 10:11 AM
posted by:
Z06ified
Other than handling, the Boxster and Cayman don’t offer much. They’re pretty easy to beat with their weak engines and ridiculous price tags. A base Corvette already has them way out gunned for the same price or less.
10/02, 12:27 PM
posted by:
awe987
Have any of you actually driven a boxster/cayman… there is a reason it has changed little over time. Knock porsche all you want, but for a car that’s balanced, and connects a driver to the road you will not find many that come close to the mid engined porsche. 300+ hp, unequalled handling, porsche quality/attention to detail - that scratches all my itches.
10/03, 1:34 AM
posted by:
iowa_hawk1
After driving my ‘84 RX-7 for nearly 25 years I went new car shopping. I test drove the BMW Z4M Coupe, Porsche Cayman S, Nissan 350Z, Audi TT and Corvette in that order. I have to say that after driving the BMW and Porsche the Nissan just wasn’t going to cut it for me. It both looked and felt cheap. It also felt heavy. While it would have been far easier to make the payments on the Nissan in the end I opted for the Cayman S. It was not the fastest as I’m certain the Vette would beat it in a straight line every time. However it handled better and is probably as fast as I will ever really need to go. Nor did it have the best brakes, the Z4M shined in that department. Additionally, the Cayman is sharp, beautifully made and fully customizable. After 21 years without a car payment I could afford to buy what I wanted (within reason) and the Cayman S was the one I kept coming back to. I take delivery at the end of the month.
11/16, 8:40 PM
posted by:
Go370Z.com
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Zya There!