Rolls-Royce CEO Ian Robertson has disclosed more details on the brand’s forthcoming sedan slotted below the extravagant Phantom. “The design is finished and the first prototypes should be running very shortly,” Robertson told Reuters at the Shanghai Auto Show.
Robertson also gave the first specific price estimate for the new Rolls. He said it would cost just two thirds the price of a Phantom. That puts its MSRP around $215,000. The price is roughly $100,000 more than the 760Li sedan from parent company BMW . The price tag will position the new car squarely against the Bentley Arnage.
Robertson reckons the new model will “more than double our overall sales.” The automaker has already sold out of its Phantom Drophead Coupe through the end of 2008.
At the Geneva Motor Show in March, Robertson made it clear the vehicle would be “unmistakably a Rolls-Royce ,” and would be a niche offering of roughly 800 vehicles annually.
Robertson first disclosed plans for the new sedan at a private function at the Paris Motor Show in September 2006.
