Looking to cater to the increasingly important Chinese market, Rolls-Royce has announced a new the Year of the Dragon Collection as part of its exclusive Bespoke program.
Designed to “celebrate the ultimate symbol of power, prosperity and good fortune”, the Year of the Dragon Collection prominently features depictions of dragons, along with some other China-specific design cues.
Available on Phantom and Phantom Extended Wheelbase models, the package includes hand painted dragons on the side of the car, embroidered dragons on the vehicle’s headrests, a dragon passenger panel inlay complete with the Phantom model name, hand-stitched cushions for the rear passengers and illuminated treadplates with ‘Year of the Dragon 2012’ highlighted in LED lighting.
“At Rolls-Royce Motor Cars we delight in bringing new, exclusive designs to our customers”, said Torsten Müller-Ötvös, CEO, Rolls-Royce Motor Cars. “The Bespoke team elegantly captures the imagination with this Year of the Dragon Collection, celebrating the turning of a New Year of prosperity and good fortune with this unique creative offering.”
