Rolls-Royce might cater to a very small, specific clientele, but that’s not stopping the brand from offering a new application in Apple’s hugely popular App Store that allows potential buyers – and window shoppers – to configure the automaker’s all-new Ghost “entry-level” luxury sedan.
The BMW-owned British luxury automaker is aiming for a more youthful demographic with the Ghost, which is based on the current BMW 7-Series and offers a more driver-oriented experience than any other modern Rolls-Royce.
Unlike most automakers’ products, nearly every Ghost is unique, which means that users of the The Rolls-Royce Ghost App will be able to sort through the thousands of unique configurations available for the luxury car.
Ghost App users will be able to design and view both the interior and exterior of “their” luxury car before saving it in a virtual garage to view it again. The App also includes a dealer locator and detailed specifications, as well as videos and still images.
Rolls-Royce says that the Ghost App is available now for free at Apple’s App Store.
