With the European debt crisis and a decidedly shaky American economy, one might expect Rolls-Royce to be trimming its yearly sales estimates. However, the ever-optimistic British ultra-luxury brand is in fact going in the exact opposite direction and predicting record sales for 2011.
Company CEO Torsten Mueller-Oetvoes expressed confidence in Rolls-Royce because of its potential for significant growth in China, but he also didn’t recognize any decrease in premium car sales in traditional markets.
“I have not seen any reluctance to consider buying a Rolls-Royce,” Mueller-Oetvoes said in an interview yesterday. “I do not feel that sentiment is deteriorating in the luxury market.”
“We are dealing with people who are unusually wealthy and never really have to ask themselves, can I still afford this or not?” Mueller-Oetvoes added.
Rolls-Royce deliveries were up 171 percent last year, to a total of 2,711 cars, due in part to the introduction of the Ghost sedan. The marque’s all time sales record, achieved in 1978, was 3,357 units.
References
1.’Rolls-Royce confident of…’ view
