Rolls-Royce Motor Cars, the newly reformed ultra high-end luxury division owned by BMW, has announced its annual sales numbers for 2010 – with all indications pointing to the single best year in the company’s history.
In 2008 Rolls-Royce bucked trends when it reported the most sales ever in a single year of 1,212 cars. Then, in 2009 sales dropped to just 1,002 cars before climbing dramatically by 171 percent to 2,711 cars sold during 2010 to easily cement the year as the best-ever for the company in its seven year history since renaming itself from Rolls-Royce Motors.
It is worth noting that Rolls-Royce Motors has previously surpassed the 2,711 vehicle mark, but to achieve that figure took the company over 70 years to achieve.
“Our record sales result for 2010 was a tremendous team effort and is testament to the commitment and passion shown by our employees at Goodwood and around the world,” said Torsten Müller-Ötvös, chief executive officer.
Regional breakdown
It likely comes as little surprise that America took the top honors for the country to purchase the most Rolls-Royce products, but the Asian Pacific region managed to edge out the North American market for top regional sales. China, the U.K., the United Arab Emirates and Japan rounded out the top five nations, while North America, the Middle East, the U.K and mainland Europe and South Africa rounded out the top five regions.
BMW points to the Ghost for a great deal of its success, pointing out that 80 percent of the purchasers had not previously owned a Rolls-Royce. The luxury brand also pointed to the Bespoke customization program that allowed customers to customize their vehicles down to the finest of details, such as threading or custom picnic sets that came with the vehicle.
